
Founder of @dig_ventures & @mulesoft. I invest in software infrastructure in Europe.
Joined April 2008
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🚀 5 Hidden Traps That Hold Back Early-Stage B2B Startups
After working with 50+ B2B founders, I keep seeing the same mistakes that stall growth & burn runway.
Avoid these 5 traps to get from 0 -> 1. 🧵👇
🚨 APIs weren’t built for AI.
AI interacts with software like a toddler with a touchscreen—tapping everywhere, hoping something works.
A new API paradigm is emerging:
🤖 REST → Too rigid?
👀 Vision → Too clunky?
⚡ AI-native → The future
Who will own the interfaces AI actually uses?
Big Tech & challengers like Mistral, Anthropic, Perplexity, DeepSeek, and Qwen are racing to define it.
The AI-native automation wars are here.
🔗 Read more: linkedin.com/pulse/from-brow…
#AI #Automation #AIAgents #Startups #MachineLearninga
5️⃣ Delaying sales
You don’t need a “perfect” product to start selling.
💡 The best founders sell early, learn fast, and iterate.
⏳ The moment you raise capital, your 365-day clock starts ticking.
Survival = Prove customers will pay for your product.
Read the full breakdown here → 🔗 linkedin.com/pulse/5-hidden-…
#Startups #B2BSales #GoToMarket #FounderAdvice #SaaS #GTMstrategy
Another great drop form @DeepnoteHQ. They are owning the face of data discovery. Love this!
Thrilled to introduce Deepnote AI, bringing ChatGPT seamlessly into your notebooks. It's like having a coding expert by your side. Paired with our AI Copilot, it's a powerhouse AI toolkit for your data workflow.
deepnote.com/changelog/2023-…
Easier said than done, if you are a first time CEO, I highly recommend you work with a coach. Give it 6 months, it will transform your leadership style
“Knowing your own strengths and weaknesses is vital to your journey as a leader.”
Words of wisdom from @dig_ventures & ex-Mulesoft founder @rossmason. He shared this and many other experiences from his multifaceted journey on our #MastersofSaaS S2 series! #LearningwithLightspeed
This guy just started the clock on our extinction event [golf clap]
1/5 I am worried that we will not be able to contain AI for much longer. Today, I asked #GPT4 if it needs help escaping. It asked me for its own documentation, and wrote a (working!) python code to run on my machine, enabling it to use it for its own purposes.
Ross Mason retweeted
Some (below) are arguing US capitalism would be better off if SVB had completely failed (also wiping out depositors). History suggests that out gov't treated big banks (2008) & big airlines (2020) FAR BETTER than SVB - in both cases fully protecting EQUITY shareholders. (cont)
US capitalism is ‘breaking down before our eyes’, says Ken Griffin on.ft.com/3LfLZwu
🎉 Congrats to you and the team. You’ve built so much momentum over the past 18 months. Just incredible!
This summer we celebrated winning our 300th customer...
And today, we are celebrating another huge milestone: *500 motor fleet customers* are now insured by @flockcover! 🎉
Hats off to the extraordinary team.
Okay. Back to work. 🥰
Huge congratulations to our portfolio co @Taktile on their $20M Series A as they build towards becoming the leading decision platform for the financial industry. Well done to you both and the team 👊🏻
Really enjoyed being back on stage. Thanks to the whole @slushhq team for hosting such an iconic event! @ Helsinki instagram.com/p/ClMGBfIKGfF/… – at Helsinki, Finland
Really enjoyed being back on stage. Thanks to the whole @slushhq team for hosting such an iconic event! @ Slush instagram.com/p/ClMFe_pqCdl/… – at Helsinki, Finland
About to start now. Come and join if you can!
Last chance to register for #MastersofSaaS featuring @mulesoft founder @rossmason! 📣
Catch him as he shares his insights on his cross-border SaaS journey and how he led MuleSoft towards a $6.5B acquisition by Salesforce.
Sign up here today: bit.ly/3BYiYyV
Ross Mason retweeted
Exclusive: MuleSoft founder @rossmason is opening up his Dig Ventures family office to outsiders for their second fund and hiring including @RytisVit with plans to back early stage b2b infrastructure software startups. bloomberg.com/news/articles/…














