Economist turned freelance email copywriter, sharing tips to boost open rates and sales. My journey from corporate to creative, one tweet at a time.
România
Joined January 2021
- Tweets1.3K
- Following295
- Followers102
- Likes2.4K
Pinned Tweet
2 years ago, I lived the typical life plan: college, kids, job. And I got so tired of waiting for something exciting to happen that I found refuge in books.
That's how I discovered copywriting.
1
46
Many companies would rather spend money on ads than invest it in their existing audience.
Remember, it costs 5-7 times more to get a new customer than it does to keep your existing ones.
26
The subject line is the most important part of an email.
But if your subscribers open up your email...
The most important part becomes the first sentence.
If your opening is weak, nobody will see your call to action.
Hook🪝your reader from the start!
13
(TLDR) 5 things I wish I had known when I started out:
1. Don't know if it's a good idea? Do it anyway
2. Don't expect everything to be perfect
3. A course is worthless if you don't put it into practice
4. Don't sell yourself short
5. Get inspiration from the outside world
1
9
I'm 40 and the single most important thing I've learned is that to be successful, you need to work harder on yourself than you do on your job.
1
2
63
For all freelancers:
Your offer won't matter if you don't have a good work ethic.
✅ Keep your promises
✅ Be professional
✅ Respond to your client‘s questions
3
32
3 questions to ask yourself when writing:
✅ Do I have a clear intent?
✅ Does my copy educate, emphasize and engage?
✅ Does the copy show my values?
2
35
5 rules for a compelling copy:
1. Avoid unnecessary words;
2. Write short sentences.
3. Use active voice.
4. When editing, remove all unnecessary words/sentences.
5. Use Grammarly, Hemingway Editor, or Flesch-Kincade to determine the readability score.
2
52
Teach your kids to create more than they consume.
Teach your kids to give more than they receive.
1
7
44
Never stop asking questions!
Curiosity is a key part of being intelligent and it's something that we have to cultivate.
Asking ourselves and others helps us find solutions, learn new things, and track our growth.
Keep the curiosity alive!
29
Dear Twitter friends,
For the new year I only wish you to:
✔️ be healthy
✔️ be happy
✔️ love
✔️ have some luck
✔️ laugh
✔️ play
✔️ read
✔️ think
✔️ be kinder
✔️ be calmer
✔️ love
Have a great 2023!
18