Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, "This beta experience brings together your Business Profile,… seroundtable.com/google-busi…

Google is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current mobile design… seroundtable.com/google-loca…

Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to "Translate your campaigns to reach global customers and boost your conversions," Google wrote. seroundtable.com/google-ads-…

Google Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage… seroundtable.com/google-ads-…

There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (and… seroundtable.com/ai-search-s…

Google Ads is testing showing Sponsored Products results that dynamically expand to show product attributes at the bottom of the ad units in a gray background color. seroundtable.com/google-ads-…

Back in 2022, Google paused showing ads to users in Russia. That still seems to be active, but Google just posted a new message in the Google Ads and Merchant Center help documentation that it has "also paused ads on Google properties and networks… seroundtable.com/google-ads-…

The Googlebox, Google telephone booth, is not new, we covered it a lot here. But for some reason, it keeps getting moved around, unless there are many of them in the Google London office... seroundtable.com/photos/goog…

Gary Illyes and Chery Prommawin released their second video in the Non-Canonical Cabinet series; this one is named What can you actually put in a robots.txt? Here they discuss what is, and is not, supported by robots.txt files. And while Google may… seroundtable.com/google-vide…

The World Wide Web is rushing now to fix and patch its servers for the critical PHP exploit known as PHP2Shell. Most are able to patch these without downtime but many sites are going offline until the patch is implemented, just to be super safe.… seroundtable.com/google-php2…

Google updated its Control what you share with Google Search help document to add "include existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control," Google said. In addition to Google updating its… seroundtable.com/google-upda…

Google Search rankings seem to be getting super volatile again, this is alongside the search industry chatter that has been spiking to unusual levels over the past 24 hours. As a reminder, the third-party tracking tools may still be struggling to track… seroundtable.com/google-sear…

Google Ads is possibly rolling out a new asset group A/B test toggle named "Save and test asset group changes." This lets you measure the impact of changing headlines, descriptions, images and videos. seroundtable.com/google-ads-…

Google Ads has updated the old "Duration of the learning period for campaigns and what affects it" to be renamed to "About Smart Bidding learning." This is a major help document rewrite, not just a headline change. It mentions a new seven-day limit, a… seroundtable.com/google-ads-…

Google has updated its about fast shipping in Merchant Center help document to detail the days Google expects for you to qualify for fast shipping in Merchant Center. This is specific for listings in the AU, CA, IN, JP, GB, US. seroundtable.com/google-merc…

Google has made a minor change to its URL structure best practices for Google Search help document. Specifically, the "Use hyphens to separate words" section. The overall meaning of the section really did not change but Google did update it, so I wanted… seroundtable.com/google-hyph…

Here are some cupcakes that caught my eye, being that they are in the Google colors, at the Google office and in the form of butterflies. They are called fairy tale desserts. seroundtable.com/photos/butt…

OpenAI sent out emails to advertisers, including me, telling me they have automatically enabled creative enhancements for my ChatGPT Ads. The email says this is starting on October 30, 2026 and I can opt out of creative enhancements or change your… seroundtable.com/openai-chat…

Google has announced it is expanding its Google Ads Financial Services Verification requirements to the United States and Canada. Google is working with the American Bankers Association and Canadian Bankers Association for this. seroundtable.com/google-ads-…

Google seems to be removing the AI Overviews label from some of the search results that are AI Overviews. The desktop version is missing the AI Overview label, while the mobile version has the AI Overview label. seroundtable.com/google-ai-o…