Shopper Intelligence (@shopperintelUK) header
Shopper Intelligence (@shopperintelUK) profile picture

Shopper Intelligence

@shopperintelUK

Store Wide Shopper Research Program: Understand the WHY and the HOW of shopper behaviour

 Cheltenham, England
shopperintelligence.co.uk/
Joined September 2015
  • Tweets18
  • Following73
  • Followers21
1Media
Photo by Shopper Intelligence (@shopperintelUK)
linkedin.com/posts/chrisjadk… Shopper activation done right.. #categorymanagement #shoppermarketing
#morrisons #category #shopper #activation #shoppermarketing | Chris Adkins

#morrisons #category #shopper #activation #shoppermarketing | Chris Adkins

A few nice examples here from #morrisons of how (and crucially where!) to use information at the shelf to improve the shopping experience. As always, the key here is picking the right categories for...

linkedin.com
Waitrose premiumising the butcher counter with a 'dry aged' cabinet - done well the butcher counter will be significantly more likely to drive loyalty..
Image from Shopper Intelligence (@shopperintelUK)
Shopper Intelligence retweeted
NamNews (@NamNews) profile picture
NamNews@NamNews1 Nov 2016
Aldi Unveils New Premium Skincare Range goo.gl/fb/4LbQl7
2
2
"5 steps to getting better retailer engagement through shopper research" linkedin.com/pulse/5-steps-g…

5 steps to getting better retailer engagement through shopper research

With so much data available these days, we’re always looking for something new, different, genuinely insightful and actionable to take to our retail partners to build engagement and influence. Here...

linkedin.com
1
An interesting attempt to drive traffic into store... Time will tell...! xitter.gq/waitrose/status/720672…
Waitrose & Partners (@waitrose) profile pictureWaitrose & Partners@waitrose14 Apr 2016
Pop in store & pick up a cucamelon plant for grape-sized watermelons that taste like cucumber! (Selected stores)
Image from Waitrose & Partners (@waitrose)
Shopper Intelligence retweeted
The Grocer (@TheGrocer) profile picture
The Grocer@TheGrocer29 Mar 2016
Local shops owners invested over half a billion pounds into store improvements last year bit.ly/1V0Bfk6
Image from The Grocer (@TheGrocer)
6
6
Cheers! xitter.gq/FT/status/710096989929…
Financial Times (@FT) profile pictureFinancial Times
@FT16 Mar 2016
UK tax frozen on beer, cider, whisky and spirits on.ft.com/1ptPxyi #Budget2016
Image from Financial Times (@FT)
So the sugar tax is going to happen. This should be interesting! xitter.gq/FT/status/710095934655…
Financial Times (@FT) profile pictureFinancial Times
@FT16 Mar 2016
Sugar tax - new UK levy on soft drinks to tackle childhood obesity on.ft.com/1RNVRHc #Budget2016
Image from Financial Times (@FT)
Shopper Intelligence retweeted
FiliQuest (@FiliQuest) profile picture
FiliQuest@FiliQuest3 Mar 2016
Hitting the shopper ‘sweet spot’ to drive category growth by @shopperintelUK on @LinkedIn linkedin.com/pulse/hitting-s…

Hitting the shopper ‘sweet spot’ to drive category growth

How do you build your strategy to drive category growth? First we should seek to understand just exactly how you drive growth – there are really only two ways to do this: increase category traffic...

linkedin.com
1
1
Shopper Intelligence retweeted
FiliQuest (@FiliQuest) profile picture
FiliQuest@FiliQuest1 Mar 2016
"Hitting the shopper ‘sweet spot’ to drive category growth" by @shopperintelUK on @LinkedIn linkedin.com/pulse/hitting-s…

Hitting the shopper ‘sweet spot’ to drive category growth

How do you build your strategy to drive category growth? First we should seek to understand just exactly how you drive growth – there are really only two ways to do this: increase category traffic...

linkedin.com
1
1
"Hitting the shopper ‘sweet spot’ to drive category growth" by @shopperintelUK on @LinkedIn linkedin.com/pulse/hitting-s…

Hitting the shopper ‘sweet spot’ to drive category growth

How do you build your strategy to drive category growth? First we should seek to understand just exactly how you drive growth – there are really only two ways to do this: increase category traffic...

linkedin.com
"Using categories to drive shopper loyalty" by @shopperintelUK on @LinkedIn linkedin.com/pulse/using-cat…
Using categories to drive shopper loyalty

Using categories to drive shopper loyalty

Growing shopper loyalty is the name of the game for retailers when it comes to driving growth, and so it should be – loyal shoppers come back more often and tend to spend more when they’re there....

linkedin.com
A classic "Chicken and Egg" debate. xitter.gq/retailexpress/status/6…
Retail Express (@retailexpress) profile pictureRetail Express@retailexpress22 Jan 2016
Retailers slam NHS chief exec for turning stores into "the bad guys" when it comes to sugar bit.ly/1nCVyr3
Image from Retail Express (@retailexpress)
Ocado surges on rumours of Amazon bid - Yahoo Finance UK uk.finance.yahoo.com/news/oc… via YahooFinanceUK
1
Shopper Intelligence retweeted
The Grocer (@TheGrocer) profile picture
The Grocer@TheGrocer18 Jan 2016
BREAKING: Asda launching major restructure of head office jobs, reports of senior redundancies across marketing, merchandising and planning
11
2
Shopper Intelligence retweeted
The Grocer (@TheGrocer) profile picture
The Grocer@TheGrocer18 Jan 2016
Mults go big on deals but opt for shallower cuts over Christmas (£) bit.ly/1PaAOmF
Image from The Grocer (@TheGrocer)
1
"Revealed: the truth about what drives category shoppers in to store and why" by @shopperintelUK on @LinkedIn linkedin.com/pulse/revealed-…
Revealed: the truth about what drives category shoppers in to store and why

Revealed: the truth about what drives category shoppers in to store and why

Most people assume that categories like Milk and Bread are key to the food retailing price battleground. Just look at what all the major grocery retailers have been up to over the past couple of...

linkedin.com
Load more