Founder @ Good Peeps Building the brands you have in your fridge and pantry Forbes 30u30
Los Angeles, CA
Joined April 2011
- Tweets1.1K
- Following450
- Followers2.1K
- Likes2.7K
Shray Joshi 🧙♂️ retweeted
Just had some exquisite handrolls with the homie @shrayvj
Somebody snapped this totally real and candid photo of us
Fr, good peeps is on fire, killer roster and waitlist longer than carbone
Keep crushing
Shray Joshi 🧙♂️ retweeted
Congratulations to @chadjanis and the entire Grüns team for today’s announcement of their acquisition by Unilever
@SelvaVentures is a proud Grüns investor and I am a proud board member — we are incredibly excited by this outcome
Many people from the outside will tell stories of product-market-fit, direct marketing, DTC tactics and omnichannel execution — all of that is true, but it misses the real story
The real story is one of people — what is possible when talent density meets high accountability leadership and genuinely good people
I have spent time over the past 2 years with dozens of members of the Grüns team, and every time I have come away impressed by their IQ and EQ
These are going to be many of this industry’s next generation of great leaders — the “PayPal mafia” of CPG — remember their names and look out for them
Thank you Chad for bringing us along for this journey — it has truly been an honor
Congratulations to our fellow investors and collaborators: Headline
PLUS Capital
Vanterra / @TrevorRechnitz / @EllisFried
Sugar Capital / @briansugar
@shrayvj
and many more
Shray Joshi 🧙♂️ retweeted
As someone raised on 90s and early 2000s video games, I have to tip my hat to @theisaacmed
In this isometric city, pixelated versions of Adgile trucks drift through the streets at all hours — just like IRL!
And like any great map, it’s not complete without its cast of characters — familiar faces woven into the environment, including friends like @shrayvj, Grüns, @gefensk, @CoupletCoffee, and more <333
Link belo!
citybyisaac.com/
Had a blast recording Episode 3 of What's Working with my friends @theisaacmed and @NotZainAgain 🎙️
Felt like we were just nerding it up about CPG and retail the way we would over dinner. One of those conversations where you look up and an hour went by.
Some of the stuff we got into during the hour:
1️⃣ How our brands drove $1.1B in retail sales in the last 12 months on non-branded spend alone
2️⃣ Why retail media is the highest enterprise-value marketing channel in your entire org - yes higher than Meta
3️⃣ How GLP-1s are reshaping consumer buying behavior even for shoppers who aren't on them
4️⃣ And why good peeps is the only company in the U.S. that's an official partner of every major digital retailer
The retail media space is moving fast and the brands that figure it out first are going to win. good peeps is in the middle of all of it and we're just getting started.
See the full episode here: youtu.be/IZLqe7pls8w
Shray Joshi 🧙♂️ retweeted
I am not trying to sell you anything.
But if you are a CPG founder or looking to start, I implore you to watch this YouTube video.
My friend Zain and I started bringing friends into conversations for fun.
Shray has managed a very large amount of retail media spend for brands that you know and love.
Retail media is incredibly incremental if you are looking to win in CPG.
youtu.be/IZLqe7pls8w
The Forbes piece, “Retail Media Is An Afterthought For Most CPG Brands. That’s Why Good Peeps Exists.”, nails exactly why we exist and what we’re trying to change in the industry.
To the team, our clients and everyone who’s supported us - thank you.
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This is only the beginning, and I’m excited for what’s next 🚀
See the full article here: lnkd.in/gCyzR5RR
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Good Peeps just got a shoutout in @Instacarts Q2 2025 Shareholder Letter - right alongside Belgian Boys, Chomps, Danone, and Kettle & Fire
Grateful to our friends at Instacart for the feature - and to our team for being obsessed with putting out great work 🚀
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Shray Joshi 🧙♂️ retweeted
Does this mean we’ve made it? Lol @drink_AG1 honored to have you comparing to us as a “Gruns Alternative” @grunsdaily
Shray Joshi 🧙♂️ retweeted
Off to DTCx Retain today, after an incredible day at Founderland yesterday, and an awesome Founders Club dinner on Tuesday night. What a week 😅
Founderland was definitely one of the coolest events I’ve been to. Festival vibes, dope panels, & sweet activations from a ton of CPG brands. And of course, saw a bunch of old friends & made new ones! 🥰
Always a delight to hang out with my buddies from @GetStayAi - @ginaperrelli is truly such a badass, and I love getting the updates on all the incredible things she’s building. 💞
Shoutout to @shrayvj for getting us connected with the Family Fund team! 🫶 Team @fermatcommerce had a blast. 🎉
Shray Joshi 🧙♂️ retweeted
Founderland was one the wildest events I have been to in quite some time.
It was like Burning Man, YC and a trust fund had a baby.
Super super rad.
s/o @shrayvj for the heads up.
Time go spread more of the @fermatcommerce gospel at DTCx.
See y’all soonz!
Shray Joshi 🧙♂️ retweeted
Good Peeps does wonders for amplifying brands, whether it's a startup discovering what works best, or a huge brand looking to lean into what's currently working.
Have loved following the brands @shrayvj partners with!
Shray Joshi 🧙♂️ retweeted
Good Peeps supports brands at all components of the marketing process, whether that's strategic content, increasing revenue, or shopper support marketing.
Thanks for coming on @shrayvj !✨
Asked everyone around me if they wouldn’t get the nuts and no one had a problem!
The way she hit me with the question “how do you think that makes us feel” was nuts - I’m the only one who might die between us but wanted to make it about her
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