Allan Steinmetz

Check out my latest article: Streaming Giant is Discussing a Revamp of its Memo on Corporate Culture linkedin.com/pulse/streaming… via @LinkedIn

I have been having questions about how marketers are addressing and thinking about Crypto, Metaverse, AR and NFT. This research and infographic shed some light on what is on marketer's mind. How do these findings correspond with your feelings/opinions? lnkd.in/eccs8v9M

Check out my latest article: Be Careful. Don’t let third-party vendors destroy your brand! READ how COMCAST leaped into action after a poor customer experience. Kudos Comcast! linkedin.com/pulse/careful-d… via @LinkedIn

Thank you Yash Chitre for this opportunity to share knowledge and experience about marketing and brand purpose. #brand #brandingexperts lnkd.in/esX69Vc

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In the last three years, I have personally witnessed a changed transformation from transaction price point branding at Walmart to emotional purpose-driven branding which is designed to embellish and experience the customer experien…lnkd.in/ecWp5pj adweek.it/2OfvC7x

VW has come a long way since Frafinugen days. This is a visually stimulating new spot for their new EV SUV. Beautifully produced. Three car companies, gm, Kia and now VW are beefing up their brand presence. lnkd.in/emDuAY4

The combination of the pandemic and social unrest has spurred brands and organizations to think anew about what they stand for: bit.ly/3hbIRPY | @ANAmarketers

Check out my latest article: Have you embraced the Opportunity? There is no status quo in business or in society linkedin.com/pulse/have-you-… via @LinkedIn

Finally a Covid - 19 spot that is on point and makes me laugh. Why are all the other advertiser's spots indistinguishable and all the same? This is a good example of brand engagement. BK has the right balance of support and message…lnkd.in/eAUGqvP lnkd.in/erb-57S

Here is another exceptional example of a branding campaign that promotes creativity and personal innovation and self-reliance during this pandemic from Apple. To quote Adweek, “The spot is clearly reminiscent of other Apple campa…lnkd.in/eMtJi-u adweek.it/2Xt311g

Another excellent example of how to unite by separating ourselves. Kudos to to C O K E and M c D O N A L D S! Take the warnings not as hysteria but as the right thing to do. lnkd.in/exTkw-j

All video conference platforms have stepped up and provided valuable professional and technical services during these pandemic COVID - 19 times. GoToMeeting, GoogleHangouts, WebEx, are working fine, but none have gained consumer…lnkd.in/eX6zQRX adweek.it/2Ufneo0