At 18, I thought audience was the goal.
By 21: Brand deals. Tech Collabs. Money in college.
By 30: I know the truth.
An audience without a product is a mood.
I was the product. The moment I stopped, it evaporated.
Audience compounds only when something is built behind it.
And that's what I'm doing today with @dareaisearch ..
#founderlearnings #lifelessons
Watched my first @Apple keynote at 12.
Jan 9, 2007. Macworld. The iPhone launch.
"An iPod. A phone. And an internet communicator." Said three times. Then revealed as one device by Steve Jobs.
19 years later, I still use the same lesson.
It wasn't just about innovation.
It was about clarity.
The iPhone launch wasn't "look how many features we built."
It was:
"An iPod. A phone. An internet communicator - all in one." One sentence. Everyone understood.
That's when I learned that great products aren't built by adding more. They're built by knowing what to leave out.
We use that lens every day at @dareaisearch .
Because clarity scales.
Complexity doesn't.
#clarity #lifelesson
My friend typed "best cardiologist in Delhi" into Google for her mother's doctor appointment.
AI gave her 3 names.
She called the first one and booked.
She didn't open Practo. Didn't ask a friend. Didn't read reviews.
"It's the internet. It knows."
That sentence is the most prominent problem in marketing today.
If you want to know how to tackle it, I've got a solution.
Let's talk!
#aisearchvisibility #dareaisearch
The most underrated career hack:
Work for a great operator before you become a founder.
I spent 7 years watching how 300+ brands actually grow.
No MBA, no podcast, no Twitter thread teaches what that does.
#lifelessons #founderlearnings
@belikesid13 @nitishaagarwal7
I'm a hardcore @F1 fan.
And the biggest lesson it taught me has nothing to do with racing.
Most people think races are won on the final lap.
They're not.
They're won 20 laps earlier, when an engineer notices a tyre temperature drifting by half a degree and makes a small adjustment.
Startups work the same way.
The metric you celebrate today is usually the result of a decision you made months ago.
Which is why I've learned to focus less on today's scoreboard and more on tomorrow's telemetry.
That's also exactly how we're building @dareaisearch - optimising for where search is going, not where it has been.
The race that looks won on lap 1 is rarely won on lap 53.
#lifelessons #F1fan
Replying to @Google
@Google Search Console now has a Generative AI Performance Report.
This is big.
For the first time, brands can start seeing how their website appears inside Google’s AI-led search experiences like AI Overviews and AI Mode.
My take:
GSC will show AI Search impressions.
But brands will still need to understand:
• Which prompts trigger visibility
• Which competitors are getting cited
• What sentiment AI carries
• Which sources influence answers
• What actions can improve visibility
AI Search is no longer just a trend.
It is now becoming a measurable marketing channel.
#aisearchvisibility #dareaisearch #searchscoreai
@dareaisearch @searchscoreai
You didn't choose your insurance.
Your search did.
Type "best term insurance for a 32yo in India" into @ChatGPTapp.
Read the 3 brands it lists.
That's your shortlist now.
We tested 23 brands. The top 4 own 78% of answers.
AI share ≠ market share.
#aivisibility #dareaisearch #searcscoreai
@dareaisearch @searchscoreai
I attended the @Inc42 AI Summit yesterday, and one thing became very clear:
Building AI products is getting easier.
Building defensible AI companies is getting harder.
Today, anyone can use @ChatGPTapp , @claudeai , @Lovable , @n8n_io , and other AI builders to ship faster.
So “we built an AI product” is no longer a moat.
It is just the starting point.
The real questions are much harder:
→ Are you solving a complex enough problem?
→ Can your AI deliver verifiable outcomes?
→ Can you build proprietary data over time?
→ Can you create trust with enterprises?
→ Can you retain customers through real product value?
→ Can your margins improve as you scale?
One insight from the summit stayed with me:
Enterprise customers may enter because of trust.
But they retain because of product.
That matters even more in AI, because every category already has multiple competitors.
A customer can try one tool, switch to another, and move to a third before your onboarding deck is even finished.
So for AI-first companies, the focus cannot only be speed.
It has to be depth.
+ Co-build with customers.
+ Run field trials.
+ Deliver 10x value in pilots.
+ Document everything.
+ Use experts to train agents.
+ Build around verifiable outputs.
And most importantly, ask one simple question:
Is the AI actually making life better for the customer?
If not, it is just another feature with better branding.
The next phase of AI will not be won by companies that only build fast.
It will be won by companies that combine product, data, trust, judgment, and measurable outcomes.
That is where real defensibility will come from.
#Inc42AISummit #AI #Startups #ProductBuilding #DareAIsearch
@dareaisearch @Inc42
This is true for every business.
A new feature, product, system, or process does not create impact just by existing.
People need to know it exists.
Teams need to guide adoption.
Communication needs to match execution.
Otherwise, even the best improvements remain invisible.
#coordination #airporttales #learnings
I am in Bengaluru for a couple of days, mainly to attend the AI Summit organised by @Inc42 Media on 28th May.
Personally excited to hear from leaders like Vaidyanathan V on AI in banking, @rahulchari9 on how @PhonePe is rebuilding financial journeys around intent and automation, @mohitsax on AI-native commerce, @regards_rishi on scaling AI-led mobility for Bharat, and many more.
These are exactly the conversations India needs more of.
Not just “what can AI do?” But:
Can it scale?
Can it build trust?
Can it change discovery?
Can it create measurable business outcomes?
At @dareaisearch, we have been looking closely at one part of this shift: how AI is changing the way brands are discovered, evaluated, and recommended.
Search is no longer only about rankings. It is becoming about inclusion in answers, recommendations, summaries, and AI-led decisions.
Looking forward to meeting founders, investors, product leaders, and AI builders who are thinking seriously about this next layer.
#Inc42AISummit #AIVisibility #DareAISearch #SearchScoreAI #GEO #AISearch
“Wait…AI thinks this about our brand?”
This was the reaction we heard most from people when they tried SearchScore.ai.
And trust me, that is exactly why we built it.
Search is no longer limited to Google rankings. Brands now need to know how they appear across @ChatGPTapp , @GeminiApp , @perplexity_ai , and other AI-driven discovery platforms.
+ Are they being mentioned?
+ Are competitors appearing more often?
+ Is AI describing their brand accurately?
+ Are they getting cited when customers ask high-intent questions?
SearchScore.ai helps brands see what AI understands about them, where they stand, and what needs to improve.
AI Visibility is becoming a new category. And brands that understand it early will have a clear advantage.
Would love to know if you have checked what AI says about your brand yet?
#dareaisearch #searchscoreai #aivisibility
@dareaisearch @belikesid13 @nitishaagarwal7
For me, this is another validation that the future of search is not SEO vs paid media.
It is AI search visibility across organic, paid, shopping, local, video, and third-party sources.
The brands that AI understands better will have an advantage in both organic and paid discovery.
This is exactly the future we are building for at @dareaisearch
#dareaisearch #searchscoreai #aivisibility
Replying to @Google
@Google I/O 2026 felt less like a product update and more like a clear signal of where Search is heading.
AI Mode crossing 1B+ users.
AI Overviews reaching 2.5B monthly users.
Ask YouTube.
Ask Maps.
Search Agents.
Generative UI.
Universal Cart.
Agentic Payments.
Individually, these are big announcements.
Together, they confirm something we have been strongly believing at @dareaisearch :
Search is no longer only about rankings.
It is becoming an AI-led decision layer.
Users will not just search and click.
They will ask, compare, watch, navigate, shop, create agents, and rely on AI to recommend what to do next.
For brands, the question is no longer just:
“Are we ranking?”
The new question is:
“Are we being understood, cited, compared, recommended, and selected by AI?”
That is the shift from SEO to GEO to AI Search visibility.
We published a complete Google I/O 2026 AI Search series breaking down what this means for brands across AI Mode, AI Overviews, YouTube, Maps, Search Agents, Generative UI, Universal Cart, and AI Search readiness.
Link in comments.
#googleio #updates
















