Marketing Professor at Melbourne University; passionate about business strategy, sociology, applied psychology, and of course all things marketing.
Melbourne
Joined April 2009
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Enjoying listening to @andrewchen on the cold start problem. I’ve been working with the amazing #Ailo to help them launch and grow and learned that all this time we’ve been “Flintstoning the hard side”! Great to have a name for our go-to-market strategy! 👍
Frontline employee productivity is more likely to emerge from well designed jobs with predictable hours and decent pay … not fear.
Gurner Group founder Tim Gurner tells the Financial Review Property Summit workers have become "arrogant" since COVID and "We've got to kill that attitude." afr.com/politics/federal/alb…
Reading Mokyr’s "A Culture of Growth" & came across this delightful quote about science & the experimental method which “teaches men humility & acquaints them with their own errors and so removes all overweening haughtiness of mind.” I feel like more of this is needed these days!
I once heard the phrase “wetter than an otter’s pocket” to describe a really rainy day, but never imagined that they actually *had* pockets!! 😂
Ok. Today I learnt that sea otters have pockets. And sometimes they store their favourite rock in there. Could they be any cuter (and any more practical)? youtube.com/shorts/UrZsCSYGQ…
EthicalJobs.com.au wants to double your donation to Stephanie Alexander Kitchen Garden Foundation chuffed.org/project/ethicalj…
Simon Bell retweeted
Upstream subtraction can make a huge difference for companies’ ability to reduce turnover — the root cause of many performance issues — and improve customer loyalty. @Zeynepton @mitsloan mitsmr.com/3O1ate9
Simon Bell retweeted
"A common way to improve the customer experience is to share and learn from customer feedback." hbr.org/2023/04/customer-exp…
And talking to your frontline employees can yield a treasure trove of customer insight; they work with customers all day, every day!
Surveys are consistently flawed. Talking to customers can yield better results. hbr.org/2019/01/customers-su…
Maybe if an accountant is running your #CX. But if a marketer was in charge you might see a different result. Even @Telstra is bringing call centres back on-shore 9news.com.au/national/telstr…
Bad customer service is a profitable strategy. Here’s why. hbr.org/2019/02/why-is-custo…
No. It’s not.
Bad customer service is a profitable strategy. Here’s why. hbr.org/2019/02/why-is-custo…
You’re a superstar @leahruppanner
Congrats Russ! @howcroft
Melbourne radio powerhouse, @3AW693's @howcroft and Ross Stevenson on 3AW have pushed their share back into the twenties for the first time since survey one this year, with a 1.2 point rise to a 20.5% share. mumbrella.com.au/melbourne-r…
I am in awe of my amazing wife, Fleur, and the @marketlane team for achieving @BCorporation certification. It involved years of hard work and is a reflection of an incredible business.
I remember this keenly. And it’s the reason I still can’t drink a straight glass of milk to this day!
Simon Bell retweeted
Here are 5 articles you need to read if you want to improve your academic writing. A thread ⬇️:
