Designing business strategy into clearer messaging and better-performing websites.

Earth, Probably
Joined February 2022
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Nobody actually wants a website. They want booked calls, inbound leads, and revenue. The moment your proposal focuses on deliverables like : • A 5-page responsive site. • Custom animations. • Clean layouts and modern typography. ...you are actively turning yourself into a commodity competing on price. A dentist never wakes up thinking: "Man, I really need better typography on my site." They wake up thinking: "Why did 300 people visit our page this week and nobody booked an appointment?" When you pitch, shift the entire frame: Identify the single action the client actually needs visitors to take. Position your entire offer around fixing the bottleneck stopping that action. Present your design by showing how each section guides a visitor to take that step. Clients don't pay premium rates for Figma files, page counts, or code. They pay for the business result the website produces. Sell the outcome, not the asset.
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Cleanest bento ever!
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Stop paying for fonts before checking these 10 open-source font libraries. 🔖 bestfreefonts.com — Free fonts for your next project supafonts.com/all-fonts — Explore a collection of free typefaces fontshare.com — High-quality fonts for personal and commercial use uncut.wtf — Open-source fonts with character open-foundry.com — Discover open-source typefaces freefaces.gallery/typefaces/… — Explore Hyperlegible Sans theleagueofmoveabletype.com — Open-source fonts made by designers usemodify.com — Free fonts for personal and commercial projects indestructibletype.com/Home.… — Open-source typefaces with a distinct style fontain.org — Discover free and open-source fonts Save this list for your next design project. Your typography deserves better. 👀
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A few useful sites for designers ✳️ evilbuttons.com — animated buttons and interaction ideas runeicons.com— a modern icon system with multiple styles energyicons.com — a searchable library of energy-themed icons imperavi.com/data/color-stud… — explore and compare color palettes weihuasongguo.com/variable-w… — variable-width SVG Icons
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Stop building every UI component from scratch. Bookmark these 6 libraries. 🔖 → cuedesign.space — UI components & design inspiration → sombra.design — UI components for modern interfaces → feralui.dev — React UI components → pinui.xyz — Copy-paste UI components → toolcraft.sh — UI components & building blocks → reui.io — Reusable React & shadcn/ui components Save this for your next project. 👀
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BentoGrid
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When someone asks for a premium website, break the brief into three questions: 1. Perception: How should customers see the business? 2. Evidence: What makes that perception believable? 3. Expression: How should the website communicate it? The visual design comes last. Not because visuals matter less, but because they need something meaningful to express.
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Your creative workflow deserves these free tools. dotforge.vercel.app — Make dithered animation in the browser. swashmotion.com — Make kinetic typography in minutes, not hours. light-stroke-rail.vercel.app — Generate light stroke tails. geometric-art.com — Turn photos and videos into living geometric motion art. asciinator.app — Turn images and GIFs into ASCII art. movulab.fun — Type any word and watch it move.
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The panic around AI replacing designers is completely valid. If your only moat was knowing Figma shortcuts, you should be nervous. Average execution just became a commodity. The only real hedge against market shifts is becoming unreasonably good at what you do. When your foundation is rock-solid — sharp taste, conversion psychology, information hierarchy — new tools stop being a threat. You naturally absorb them. An average designer sees AI as competition. A great designer sees it as raw horsepower. AI can generate 50 layout variations in 10 seconds. It still can't tell you which one communicates value, which one builds trust, or why a user hesitates before clicking. That judgment only comes from deep craft. Stop stressing over which AI tool is launching next week. Get so good at fundamentals that whatever technology arrives, you’re the one directing it.
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If you're trying to get inspiration for launch videos, you should definitely check out: LaunchVideos.Gallery A whole gallery of creative launch videos to explore, learn from, and spark new ideas. Definitely worth bookmarking.
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If you want to survive as a designer, start asking: "how does this company make money?" Most designers still operate like order-takers: • "Send me the copy and I'll lay it out" • "What visual aesthetic are you going for?" • "How many pages do you need?" That version of design is dead. AI and modern templates can handle basic execution in minutes. To survive, you have to operate as a strategic business partner. When a founder brings you a website project, your first questions should sound like an advisor, not a decorator: "Where are you losing qualified deals in your sales cycle?" "What is the #1 objection prospects bring up on demo calls?" "Who actually signs the check, and what metric is their bonus tied to?" "What does a 1% lift in conversion mean for your runway?" When you design from business fundamentals, you don’t just deliver a clean homepage. — You deliver messaging that clarifies value, hierarchy that guides buying decisions, and trust signals that shorten sales cycles. Founders don't spend money on design to fill empty whitespace. They invest in design to accelerate growth. Act like a partner, not a pixel pusher.
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The details are sparking
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We are watching the collapse of mid-tier design in real time. Moving auto-layout frames around in Figma is already a commodity prompt. When any tool can generate clean UI in 20 seconds, pixel polish loses all pricing power. The future belongs entirely to strategic design: – Positioning over pixels: Why this product matters against 50 competitors – Buyer psychology: Cutting cognitive friction and building trust – Radical taste: Knowing what to break because AI always averages everything out. If your value was assembling pages, software took your job. If your value is translating business leverage into human clarity, your rates just went up.
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An absolute hidden gem for designers — viewportui.com
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Here are a few underrated gems for design inspiration. 🔖 cryptodesign.club — Best-in-class handpicked crypto designs. savee.com — Visual references chosen by designers. ogimage.gallery — The finest hand-picked OG Images ✨ 404s.design — 404 pages worth finding deck.gallery — Beautifully designed decks, curated abtest.design — Curated collection of A/B tests showcase.supply — Handpicked website inspiration
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Design for Relay!
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