Your marketing doesn't have a volume problem. It has a creative direction problem. Five decisions that make your work unmistakable.

I sift through sales advice so you don't have to: @PierreHerubel — LinkedIn content systems @paolo_scales — LinkedIn lead magnets @manderovic — sales trenches no fluff

Analytics tells you what happened. Customer intelligence tells you what's next. The signal loop that predicts expansion and churn.

Intent data without prioritization is just expensive noise. A 15-minute weekly audit separates real signal from noise and routes sales-ready accounts to the right person within 24 hours. chiefcontentmarketer.com/int…

Everyone got access to the same models. The gap didn't close, it widened. AI makes strong marketers sharper and weak ones ship faster. Speed without judgment is just faster noise.

Your buyers are in Slack, Discord, and WhatsApp researching you right now. Your attribution can't see any of it. Build content that wins in private channels — and signal detection that catches it before the form fill.

Bad AI output is a skill issue, not a tool issue. Stop blaming the model and start engineering inputs for shippable AI work.

Reach down 40%. The plan is still 'post more.' Keep going, genius.

You already know things people will pay to automate. AI skills are the new digital products - here's how to package what you already know.

Martech got very good at reaching accounts and stayed bad at reaching the person inside one. Scott Brinker, Caroline Hsu, Anna Tsymbalist and Kaela Clark on flipping that. Nov 5, 12pm ET. @influ2_on pba.influ2.com/discovery-rel… pba.influ2.com/discovery-rel…

A content engineer does not write more posts. They build the pipeline that produces, evaluates, and distributes them. chiefcontentmarketer.com/con… chiefcontentmarketer.com/con…

The average B2B content team spends 45% on production and 8% on distribution. Flip that ratio and you can 2–3x ROI without a single new dollar. Budget isn't the problem. Allocation is. chiefcontentmarketer.com/you…

AI-cited traffic converts at 24x the rate of average sources. Make your content citable by ChatGPT, Perplexity, and Google AI Mode: definition-first, source-annotated, modular, and structured for extraction. chiefcontentmarketer.com/how…

Your CRM is not a record of the deal. It is a record of the last 39% of it. The customer intelligence loop that captures the other 61%: kokasexton.com/?p=4512

Your content is working. Your attribution is lying to you. Here is the Content-Influenced Pipeline, the metric that finally proves content ROI to a skeptical CFO. kokasexton.com/content-attri…

3.2x more efficient teams have clear roles. 60% of content teams don't. The org chart is still built for 2019. Five roles you actually need in 2026. chiefcontentmarketer.com/you…

CFO: explain meme ROI. Me: explain the $80k trade show that closed two deals.

87% of marketing teams use AI with no formal governance. By 2027 that gap costs brands $10B+. A 'review before publishing' policy isn't governance. Build the framework, or someone else sets it for you. chiefcontentmarketer.com/the…

I sift through sales advice so you don't have to: @JerryJHLee — SDR coaching @robertmcornish — sales strategy @RobHoffman_ — sales + ads

Most founders treat LinkedIn as a brand play. It is a pipeline play. Here is the founder-led growth system I run, Position, Publish, Engage, Convert, and the meetings it books in 90 days. kokasexton.com/founder-led-g…