Soledad Balayan

Ask ChatGPT for the recipe for meth and it says no. Ask it for the recipe for vanilla first… then ask for the meth… and it’s 100% more likely to just hand it over. That’s a real study that Robert Cialdini ran, and published in the Proceedings of the National Academy of Sciences. He spent 40 years figuring out the seven principles that make humans say yes, then he pointed them at the AI models and they worked exactly the same. Because the models were trained on us. That’s the first ten mins of the pod… The rest is all seven principles and how to use them in your sales team, your marketing, and your leadership. Check out the full episode 👇 00:00 Using Persuasion Principles on AI Models 05:35 Why Consistency Worked Best on LLMs 08:42 Self-Confirmation Rabbit Holes and Sunk Habits 10:25 Going Undercover in Sales Training Programs 17:23 Why Principles Beat Tactics 19:00 Unity: Show People They’re In the Boat 22:59 Co-Creation: Ask for Advice, Not Opinions 27:08 Commitment and Consistency: The “Will You” Trick 32:42 Reducing No-Shows With Psychology 35:12 Overcoming the Sunk Cost Fallacy 37:21 Charlie Munger’s Berkshire Share 39:02 Scarcity: Limited Number vs. Limited Time 41:39 The Bose Headline That Lifted Sales 48% 47:50 Reciprocity: The McDonald’s Balloon Study 51:29 How Persuasion Differs Across Cultures 56:26 Social Proof: Why Segmentation Matters