Sooth uses AI, neuroscience, and behavioral psychology to predict consumer behavior and uncover the "why" behind it, driving up to 4x stronger results.
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ALT The ELI Report: Financially Squeezed Americans and Their Instinctual Behaviors.
ALT Who really are prediction market traders?
ALT Why is the Paramount-WB deal missing the mark with entertainment consumers? 47% of US streaming households plan to drop one or more service in 2026 yet the industry's strategy assumes American streamers will keep paying more for entertainment.
ALT Transformational CMO Assembly. 35th Edition. The Biltmore, Miami. May 19-20. Your Data is lying. Brands make million-dollar decisions on data that's wrong 70% of the time.
ALT How the first wave of AI failures have become the most expensive exercise in history. What the first wave of AI failures should teach CFOs after 95% of AI investments have seen no return whatsoever.
ALT C-Suite Assembly Transforming the Digital Enterprise
ALT The ELI Report: Who is really driving prediction markets? 17 million US adults are projected to be active in prediction markets this year. They consider it "research" and trust forecasting platforms more than news outlets, expert analysts, or polls.
ALT Micro-Influencers: The Trust Factor. Why smaller creator often outperform celebrities.
ALT Most brands still measure success by reach and follower count. But reach alone doesn't equal influence.
ALT Micro- and nano-influencers deliver stronger sales lift because their audiences trust them, relate to them, and see them as authentic. In today's market, sincerity beats fame.
ALT Interaction rates: micro-/nano-influencers: 6-21%, mega-influencers: 2%. Smaller voices = bigger engagement.
ALT Don't just chase the biggest stage. Build influence through trust, relatability, and real connection. Trust > Reach
ALT The future of influencer marketing isn't about who's the loudest, it's about who your audience actually believes.
ALT Learn how Sooth helps brands find influence that converts.
ALT Marketing that predicts what people feel. Sooth founder and CEO Ian Baer reveals why traditional marketing is flawed and how emotional understanding is the solution.
ALT AI Adoption is booming, but productivity gains take time. Adoption is easy. Doing it right is the hard part. Most companies are bolting AI onto broken processes instead of using it to rethink the process itself.
ALT The ELI Report: The New Cheap Thrills Economy. Americans on neighboring sides of the poverty line are divided and as little as a 50 cent increase on certain products significantly affects their buying behavior.
ALT Retail isn't about loyalty anymore. Decision fatigue has led consumers to increasingly buy based on immediate need, disregarding loyalty. Brands will succeed in this environment by knowing their customers' needs and building relevance.
ALT Cannabis Users are chasing relief, not a high. cannabis has grown into a functional tool, not a lifestyle statement. Emerging is a new needs-driven consumer driving the industry's future.
ALT The ELI Report: Will the Macbook Neo Change the PC Market?
ALT Tune into Yahoo Finance Live as Sooth founder and CEO Ian Baer discusses our report on the MacBook Neo
ALT Emotional intelligence is the secret to modern success
ALT Best practice has evolved to see consumers as people, not purchasers
ALT Emotionally connected customers are up to 3x more valuable over their lifetime.
ALT In action: emotional intelligence takeaways from the election.
ALT We know how to connect your brand with its customers.