Donabel Santos retweeted
Data analysis is not always accurate.
Data analysis is based on the available data, which may be incomplete, biased, or contain errors.
Donabel Santos retweeted
Data analysis is rarely a one-and-done process.
As you explore the data and share your findings, new questions and ideas will likely come up.
Be open to iterating on your approach and refining your insights over time.
Donabel Santos retweeted
Attention data leaders:
The most impactful data cultures are built on trust.
Foster psychological safety.
Encourage experimentation.
Celebrate lessons learned.
When people feel trusted, they do their best work.
Donabel Santos retweeted
Practical tip for effective data viz:
Follow the 5-second rule.
Can your audience grasp the main message in 5 seconds?
If not, simplify.
Clarity trumps cleverness every time.
Donabel Santos retweeted
The most underrated skill for data professionals?
Active listening.
Really listen to understand your stakeholders' needs.
Ask clarifying questions.
Only then can you deliver analysis that drives action & impact.
Donabel Santos retweeted
Data analysts: Beware of the curse of knowledge.
Once you're deep in the data, it's hard to see it from your audience's perspective.
Step back.
Simplify.
Explain jargon.
Remember, your job is to simplify and clarify, not to overwhelm.
Donabel Santos retweeted
Biggest data storytelling mistake:
Jumping straight to the data without setting the stage.
Always start with the context & the "why".
Paint the big picture before diving into details.
Hook your audience from the get-go.
Donabel Santos retweeted
As data professionals, we should master the art of the "so what?"
Our analysis should always tie back to business value.
Ask "so what?" at each step.
If we can't answer, dig deeper until we can.
Donabel Santos retweeted
If you're into learning new things that you never knew Tableau could do, check out Kyle's blog posts👇 – at Floris, VA
🚨 NEW BLOG POST 🚨
Such an honor to write this as a guest author for @tableau. VizQL Data Service is one my favorite new features EVER! Hopefully, this helps you see why! 🤓
Even if you're not a #DataDev, this is huge! How would you use VDS, #datafam?
tableau.com/blog/vizql-data-…
Donabel Santos retweeted
Your impact goes far beyond what you can see.
- That small act of kindness?
- That word of encouragement?
- That moment of patience?
They could be changing someone's life in ways you'll never know.
Your actions echo.
Make them count.
Donabel Santos retweeted
Data viz tip: Leverage the Gestalt Principles.
Proximity, Similarity, Continuity, Closure, Figure/Ground.
Use these to guide attention, group related info & create a cohesive narrative.
Small changes, big impact.
Donabel Santos retweeted
Struggling to see things differently?
Here are 3 ideas to spark your creativity:
Donabel Santos retweeted
Life isn't about finding yourself.
It's about creating yourself.
Every day, you have a choice:
- Grow or stagnate
- Learn or repeat
- Create or consume
- Give or take
- Lead or follow
You're the author of your story.
What chapter are you writing today?
Donabel Santos retweeted
No one has it all figured out.
Even the people who seem to have perfect lives are dealing with their own struggles.
Be kind to yourself and others.
We're all just trying our best in this weird, wonderful journey called life.
Donabel Santos retweeted
Practical data storytelling tip:
Structure your story in 3 acts.
- Set the stage
- Show the insights
- Reveal impact & action
This classic narrative arc keeps your audience engaged from start to finish.




