Most students can’t differentiate between #sponsored #content & real news #nativeadvertising theverge.com/2016/11/22/1371…
Squeegee Scott retweeted
Thanks @plista for the invite on the panel this morning for your first event in Australia. Future of #contentmarketing & #nativeadvertising
#AMA2016AC How would you report on content performance? #2016ac
Whenever you have found something surprising in data, you’ve found something useful - @mikkopiippo #2016AC
We too focused on the conversion point and not the other end of the journey #2016AC
Focusing on the web analytics is like painting with a partial colour palette #2016AC
Calculated metrics: a more accurate way to measure cross device usage, session & users #2016AC
Key differences between flow and goal reports by @DmitryKlymenko1 at #2016AC
#Facebook #video views exaggerated for over 2 years. Here's what marketers need to know @so_cial_first @King_Content kingcontent.com.au/facebook-…
Squeegee Scott retweeted
Focus on continuous evolution of a companies core strengths and differentiators -@selop keynote this morning.
Key takeout for #lovesdatalive uploading cost data! So simple it's brilliant #socialmedia #analytics
Science has the potential to address these problems, but is our society too naïve to explore them? trib.al/7SCb4rf











