Startup Foundry

What is Brand Identity? And How to Create a Unique and Memorable One in 2022 is.gd/aT6W0i

🧵Thread: Knowing how to set up and run a Google Ads campaign isn’t enough. 💡You must also master best practices to help you achieve your small business' campaign goals. Here are 9 Google Ads best practices to guide you.

The Complete Guide on How to Name a Business is.gd/glF7Jt

🧵Thread: The odds below seem like they're stacked against new businesses: • More than 50% of startups fail in the first four years • Team problems account for 18% of the main causes of startup failures

Brand Archetypes and How They Can Help Your Business: The Definitive Guide is.gd/qVr4Yw

🧵Thread: Calls to action are one of the most effective ways to increase conversions. But you can’t simply tell people what to do. Here are 8 ways to create the #perfectCTA to capture prospects and help increase sales.

71 Branding Statistics Every Entrepreneur and Marketer Needs to Know in 2022 is.gd/WHB6pk

🧵Thread: Your legal business structure affects everything - from filing taxes; to liabilities, to requirements on the local, state, and national levels. Before registering a #newcompany, you must determine the type of legal business structure you want to register.

🧵Thread: The retail market has changed. It now operates in an industry of evolving needs, complex channels, and multiple formats with customers who want everything, everywhere, all at once.

The Complete Guide on How to Name a Business is.gd/glF7Jt

🫶🏽Customer experience is how your customers perceive your company throughout all touchpoints with your brand. 🤩And great customer experience helps you gain loyal patrons, get more referrals, and raise brand equity. For the full article, check out bit.ly/cs-cexp

💡6. Always take customer feedback seriously. Customer feedback can help you improve your business. But it won’t always be positive. 💗Channel negative feedback into changes that help you accelerate growth.

🫱🏽‍🫲🏾5. Foster a connection with your customers. Your customers purchase your products because they trust your brand. Strengthen that trust. ☑️Understand your customers and find ways to connect with them. ☑️Use a friendly tone. ☑️Speak with kindness. ☑️Stay professional.

⚡️4. Respond to customers promptly. 🕐Post your operating hours so people know when to expect a reply. Do your best. Answer most customer support requests within minutes or in 1-2 hours, at most.

🎯3. Hire people dedicated to offering quality service. You need people who have the same vision in customer service and take continuous steps to turn that vision into reality.

⭐️2. Prioritize customers ahead of products and services. 🗣️Customers want to be heard and want to know that someone is listening to them. 😊The best way to show customers that you hear them is by improving products or services in response to their feedback.

🔭1. Build a vision of the ideal customer experience. Put yourself in your customers’ shoes and imagine how you want to be treated. And don’t hesitate to ask customers for feedback.

Good customer experience isn’t only about service quality & user experience. It’s about the whole interaction from the beginning (pre-sale period) to the end (making a sale) and beyond. Here are 6 ways your #smallbusiness can create the best customer experience.