It’s more important than ever to make use of the most effective B2B marketing strategies to remain ahead of the game. Here´s a good article on this important topic. mustips.com/5-b2b-marketing-…
McKinsey suggests that companies are more likely to thrive if they act aggressively to capture market share during downturns rather than wait for the recovery to begin. Read this very article on how you should act now. mckinsey.com/industries/adva…
Thanks to the connectedness of social media, it’s becoming much easier for customers to unite against companies. This is a good article on how companies can preempt and manage backlash. sloanreview.mit.edu/article/…
Interesting benchmark of business performance amid uncertainty. This is ongoing feedback from currently over 1,200 companies reporting on the current state of affairs. You can also participate in the survey. See the link below in the comment section. aberdeen.com/featured/aberde…
The digital age is forcing companies to innovate the way they build brands. mckinsey.com/business-functi…
Uncertain about the future and what to do next? Turn massive challenges into meaningful change - some solid advice from Accenture! accenture.com/us-en/about/co…
Very interesting article from McKinsey on how the COVID-19 crisis is affecting UK business. mckinsey.com/industries/publ…
Companies that invest in digital capabilities and act on necessities will thrive in a challenging environment. strategy-business.com/blog/T…
The latest Digital Marketing News! paper.li/styleau/1364082810?… Thanks to @MarketingProfs #digitalmarketing