Sumathi Chari (@sumathichari) profile picture

#Integratedcommunication specialist, #PR professional. Former Director and Sr. Partner, PRHUB. Views are personal

Bangalore
Joined March 2010
Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)Photo by Sumathi Chari (@sumathichari)
All skills aside, to be a good #leader, you have got to be a genuine, good human being at the core #Leadership #MondayMotivation
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We have a tie for the winners of #FulcrumAwards Best Dressed Team with 10 or more members. The winners are - Team @PrhubImc & @MSLGROUP_India ! Both teams win 15 passes each (which is 5 per conference), worth INR 1 Lakh to #RTQUORUM, #RTREPRISE & #RTSPECTRA.
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Sumathi Chari retweeted
#gullychat: Gullychat 2023 May Edition ends here! Thank you everyone for your wonderful support in making this conversation insightful! @AsifUpadhye @Probasibangali @jagritim @hardaygupta @MktShalini @sumathichari @mindtweak123 @udita_scorpio77 #twitterchat #adgully #pr
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Analysing and understanding trends to create your own conversation is the key
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1/3 100% actively and from the forefront. Being there for the Media is key even if answering all queries are not possible/feasible. During Crisis receiving media calls is 🔑, this goes a long way in mitigating the impact of the crisis. #GullyChat #TwitterChat #PRProfessionals
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Course Correct is something most forget to involve in strategy! Its a very fluid space, the strategy needs to be responsive to such corrections, there is no harm when its done at the right time and studying and gauging perceptions is important.
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Sumathi Chari retweeted
Goal setting is crucial. Based on that you decide success or failure or course correct of content and strategy.
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However, you need to know WHAT you want before you start. The ambiguity in PR measurement is inversely proportional to the specificity of social media. You can get as specific as you want not just in targeted campaigns but also content. Who do you want to talk to ?
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#SocialMedia Team: You need content to post round the clock, you need relevant content to post round the year & you need a social #media #monitoring team which continuously keep posting, answering, sharing, replying, responding #GullyChat #TwitterChat #PRProfessionals
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Sumathi Chari retweeted
#GullyChat2023: Building an effective social media presence for PR professionals & agencies Read more at: adgully.com/gullychat-buildi… #Twitterchat #gullychat #prprofessionals #adgully @AsifUpadhye @Probasibangali @hardaygupta @jagritim @sumathichari @mindtweak123 @udita_scorpio77
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In PR, the idea is to earn the media's attention. And that calls for creative methods in ways that differ from advertising creativity - this is particularly more useful in B2B technology PR. Here are two good Indian examples: bit.ly/pr-creative1
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At the 6th Bangalore Literature Festival last evening. This was a truly candid chat and controversial too. Thoroughly enjoyed doing this. Today's sessions are on now until 8.00 pm. You can click below &join. airmeet.com/e/211d8200-1795-…
"In a world where everyone tries to be a leader, followership is precious." said Vladi Ruppo – Author, Russian Expat and Senior IT Professional during his conversation with Sumathi Chari, during a session on day 1 at #BBLF2020. #businessliterature #Businessleaders #authors
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Educate her, love her, let her be who she is, teach her to love herself, allow her to fly high and do your little bit to create a safer environment for her to grow up in. #InternationalDayofGirlChild #girlpower #girlchildday #InternationalDayoftheGirl
Awesome list of #spb songs to listen to. Would add sippi irrukudhu from varimayin niram sigappu and sundari kannal oru seidhi from Thalapathi to this. Also, Saathiya from Love and Aate Jaate from Maine Pyar Kiya
It's difficult to pick a favourite SPB song. My list will probably run to 100s. Here are ten songs I have gone back to again and again.
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Well, when really has our national media got their news priorities right?? And anything down south is only regional news!
Some Indian channels perhaps did much less than this as a tribute to #SPB
Thank you @womensweb for having me moderate this discussion and @iragilani for the recommendations. @editorsahiba , like you rightly summarised intention and purpose- they make all the difference to how we approach our work.
"You will feel monotony setting in at some point in your career. Then you need to question yourself & align yourself with the bigger purpose of your organisation" - @iragilani in conversation with @sumathichari at #WICA2020. Happening now.
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And this after the insightful session at #WICA2020 last Friday, on staying motivated and regaining passion at work!!! Aggressive when you are assertive, emotional when passionate, bossy when authoritative, what next?? @womensweb @editorsahiba
"Why is it that when women get passionate, they're labelled 'emotional, crazy, and irrational'. But when men do they're seen as passionate and strong?" - Serena Williams
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The African countries, especially it's history. #TSBC
#TSBC - If you could read more about one country (people, places, history, anything) besides your own, which country would it be and why? Please use #TSBC when answering. RTs and QuoteRTs are appreciated.
Sumathi Chari retweeted
India has struggled with COVID-19 communications, especially with 400 million people who are illiterate. In our new #IPREXGlobalReport, IPREX partner @PrhubImc explains the challenges India faces iprex.com/covid19report/ #COVID19 #publichealth #communications #health
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Independence and freedom is a sham in a country where our children are not entitled to fear-free and happy childhood! Maybe our young girls should be in permanent lockdown to remain safe!!
13-Year-Old Raped, Strangled In Uttar Pradesh; Eyes Gouged, Tongue Cut, Says Father, NDTV's @alok_pandey Brings In The Latest Read here: ndtv.com/india-news/uttar-pr…
“Having daughters does not make you a decent man. Having a wife does not make you a decent man. Treating people with dignity and respect makes you a decent man.” 👏 THANK 👏 YOU 👏 @AOC 👏
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