Helping brands do more with less.
New York, NY
Joined July 2017
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5 Common Email Subject Lines You Need to Stop Using buff.ly/2BHeIqu via @TheMuse
1,000 Miles, Four Families, One #ChristmasTree: A balsam fir tree’s journey from a farm in Nova Scotia to a living room in Ridgewood, Queens, reveals the hard work necessary to deliver holiday cheer. buff.ly/2oEYb14 via @nytimes #holidayseason
Join me in spreading the word about #14YPortraits, a photo project by @bridgetbadore featuring more than 50 individuals who share why it's importance to have an open, inclusive community center. Share the #NYDowntownStory today: 14streety.org/gallery
Americans Waste a Huge Amount of Food Every Year. Should Big Brands Be Worried? buff.ly/2AVDL8J via @Adweek #foodwaste #CSR
SundryCommunications retweeted
"I’m thankful that I have a lot of friends here at the 14th Street Y After School, and that I basically know everyone so it’s really fun and nice." Read Wendy's #NYDowntownStory: 14streety.org/2017/12/11/wen…
Many companies are seeing great benefits in #CorporatePhilanthropy, which highlights to customers/employees that they care about the state of the world, and are now focused on showing #impact through #metrics. buff.ly/2ASLzrD via @nytimes
What to Eat and Drink in New York City This December buff.ly/2AWlvvA via @grubstreet #YUM #Delicious #Holidays #NYC
Hoping everyone in #NYC is safe this morning. xitter.gq/TwitterMoments/status/…
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Message consistency is essential across all mediums, from a Facebook ad to an email, so you don't confuse your audiences, via @RKDFundraising at #NYNTechCon
#Nonprofits should be taking advantage of UTM parameters & source codes across all digital mediums and campaigns, so you can track where people are clicking from and to. via Charles Lehosit of @RKDFundraising at #NYNTechCon
"Most important thing for marketing is tracking analytics. If you aren’t, your digital marketing is useless. You need the data to understand how people are interacting w/ your ads & the clicks/movements btw your campaigns & website." Jake Grinsted, @Simply360 #NYNTechCon
Great #tech resource for #nonprofits is @NTENorg's 501 Tech Club, where pros & accidental techies come together to share advice, resources, local and news: nten.org/nonprofit-tech-club… #NYNTechCon
Americans Waste a Huge Amount of Food Every Year. Should Big Brands Be Worried? buff.ly/2iLX5yq via @Adweek #foodwaste #CSR
"The more #IT can be seen as an asset in leveraging organizational visibility, the more importance people will put on having IT capacity. IT should be part of regular meetings w/ staff & senior leadership as well as vendors." David Dring, @SelfhelpNY #NYNTechCon
"Advice to #nonprofits interested in getting an #IT #consultant: you want a consultant that's good, fast, and cheap. But in reality, you'll only get two of those things," says Paul Bennett of @HungerFreeUSA at #NYNTechCon
Listening in on panel #5 featuring @SelfhelpNY, @HungerFreeUSA & @nsnnyc who are exploring how #nonprofits can strategically use #IT. #NYNTechCon
"#Nonprofits, especially small ones, have difficulty assessing cost breakdown for IT solutions. SelfHelp created a technology committee of non-providers to help make informed #IT decisions," says David Dring of @SelfhelpNY at #NYNTechCon
"It's important that #nonprofits match the tool to the task, especially w/ tight tech budgets. @idealware is a useful, neutral resource that offers reviews on tech platforms (#CRM, #SocialMedia Tools, etc.)," says Lauri Goldkind of @FordhamNYC #NYNTechCon
"When introducing new tech processes, knowing to what degree you can quickly move to support staff & executing small pilots is important. Once you find success, it’s easier to scale it into other areas of the #nonprofit." Joseph Luesse, @wearedream #NYNTechCon