A successful entrepreneur for over twenty years, having founded seven companies and sold four of them. Still just getting started.
Manchester-by-the-sea, MA
Joined May 2007
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Last week, Digiday reported, "Email overtakes programmatic as most-used display ad channel."
lnkd.in/e3NCzGzM
💥 Programmatic advertising: ~$85B
✉️ Newsletter advertising: Maybe $3B
This is like David vs. Goliath (I started watching the House of David on Amazon Prime last night).
Programmatic is massive, but filled with noise, fraud, and brand safety issues.
Newsletter ads? They land in spaces people actually opted into.
No cookies. No chaos. Just attention.
And for the first time, marketers are shifting budget from the behemoth to the quaint.
This isn't just a trend. It's a recalibration of trust.
I wrote at length about it here: lnkd.in/ewiS_Cfg?
But the most exciting part was this: "Barely more than half of marketer pros (51%) told Digiday in Q1 2024 that they were using email newsletter sponsorships or ads. In Q1 2025, just shy of two-thirds of marketers (64%) said the same."
Bam! Boom! LFG!
How big do you think the newsletter advertising industry is today? Given the broader economic concerns, will it grow in 2025? I'd love to hear what you think of the Digiday research.
#newslettersponsorships #newsletter #adtech @wellput_io
How big is the newsletter advertising market in 2025?
0%Less than $3 billion
0%$3 to $5 billion
0%Greater than $5 billion
0 votes • Final resultsConfessions of an Entrepreneur:
Nighttime Craig vs. Daytime Craig: Who Will be Victorious? linkedin.com/pulse/nighttime… via @LinkedIn
Let’s get real about newsletter sponsorship click-through rates!
We see an average CTR of 0.2% (unique clicks ÷ total subscribers × 100).
Not total clicks. Not clicks ÷ opens.
Some folks inflate CTR with funny math.
It misleads sponsors. Nobody wins.
Be transparent. Be consistent.
Publishers and advertisers can do lots of things to increase sponsor click-through rates, including collaborating on creative.
What have you tried to increase CTR for your newsletter sponsors?
#emailmarketing #newsletters #CTR #sponsorships #digitalads
When pricing newsletter sponsorships, consider:
1. Audience engagement with ads.
2. How valuable is your audience?
3. How hard will you work for it?
4. Are you willing to take risks?
Start with CPC or CPA to gain insights, then go after long-term partnerships with brands.
4 sponsorship pricing models to consider:
1. Flat Fee: Predictable but hard to close deals.
2. CPM: Common but requires a 🦣 audience.
3. CPC: Aligned interest but relies on REAL engagement 🤖.
4. CPA: Lucrative but risky if conversions are low.
Which one are you using?🤔
The Newsletter Sponsorship Insider grew by 474 subscribers today on beehiiv. Subscribe below 👇🏽 nsi.beehiiv.com/subscribe
Check out the latest article in my newsletter: "Buy High, Sell Low"; how not to make money in newsletter sponsorships linkedin.com/pulse/buy-high-… via @LinkedIn
Check out the latest article in my newsletter: Surviving the Summer Doldrums linkedin.com/pulse/surviving… via @LinkedIn
I'm looking forward to attending the Marketing Briew Summit on May 11th in NY. If you're attending, let's connect there. marketingbrew.com/events/the… via @MarketingBrew
#Programmatic killed the open web and it's long past time we killed programmatic #Advertising. It promised advertisers the ability to target 1:1 across the open web. #privacy laws and ad blockers made that obsolete. @simonowens
simonowens.substack.com/p/th…
We've been saying that for 30 years now! Perhaps it's the case that #native and #contextual are the only way to deliver relevance seamlessly while respecting #privacy?
Excited about the launch of wellput.io. If you're a #brand with a unique value proposition and looking for an effective, brand-safe #acquisition #Growth channel or a #newsletter #publisher with great content,
@wellput_io is here to support you.
"The introduction of the Inflation Reduction Act caps a spectacular week. The US added 528k jobs. Unemployment is at 3.5%, the lowest in 50 years. The (CHIPS) and the (PACT) have both passed Congress. Al-Qaeda leader Ayman al-Zawahiri was killed, and gas prices hit a 50-day low."
Thank you @HC_Richardson for the summary and the reminder that this Biden administration is getting things done!
According to Gmail, I've sent ~40k emails since 2007. That's 2,600/year or 10/workday. 40k sounds like a lot, but 10/day seems low to me. What do you think?
6. Finally, the @onepeloton is one of my favorite workout investments of all time, with the exception of my mountain bike and skis of course!