A new fashion brand, for women who move. Form meets function in our wardrobe classics. #architectureinspired #madeineurope #madeformovement
London, England
Joined March 2017
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Big news: an award from @FastCompany. For #innovation in #design, in the leagues with @Dyson, one of our heroes. bit.ly/SoM-innovation
What we’re reading this week.
“If architecture is background, it becomes more important, not less.” - Rowan Moore
Our shirts, inspired by architecture, are the background to your lives.
With innovative fabrics and fits that focus on the user experience, we've recreated these classics - for the modern woman - to become her ultimate wardrobe essentials.
#designthinking #designedtoperform
#systemofmotion #madeformovement
#borninlondon #madeineurope
Inspired by architecture, we make functional, beautiful pieces that will stand the test of time.
#architectureanddesign
#builtenvironment
#designedtoperform
#madetolast
#borninlondon
#madeineurope
#somo
"You know that feeling of freedom when you ride a bike? That sense of independence, of being a master of your own destiny. That's what I want our woman to feel."
#biketoboardroom #systemofmotion #madeformovement
#borninlondon #madeineurope
#somo
Inspired by great designers, we set out to reinvent women's wardrobe essentials. We started by asking ourselves, and other women, what we needed from our clothing. The answer? To feel comfortable and confident, whatever your context.
#womenswear
#designthinking
Follow us on our new handle @SomoLondon to keep up with our latest movements.
System of Motion retweeted
Delighted to be participating in a #womanled event - characteristic of the #empowering #bizcommunity we have found ourselves in here in #PNW. Thank you for the #opportunity! – at Portland, OR
Welcome Prabha Rathinasabapathy to the Whiteboard Pitch by #Womanled Founder of @SoMoLondon reinventing wardrobe classics for women. With more thoughtful cuts, and intelligent fabrics, that serve a modern woman’s lifestyle
11/15 at @Wework GET TIX HERE
bit.ly/2JNfyng
System of Motion retweeted
Spotted anything unusual in Granary Square this morning? PhD student Adriana Cobo Corey has been working with local cleaning staff to turn their usual programme into choreographed water drawings
It's hot outside. So, here's a little gift from us. Enjoy 20% off the ultimate shirt dress, WASSILY ☀ Tailored with our wicking and non-iron fabric, the #performance #poplin. Offer ends Sunday 19 August. #summerstyle #womenswear #elegance @somolondon - mailchi.mp/37c8ed20ac49/summ…
You beat us to it @buymeonce :) We're thrilled to be joining you in the drive to combat consumer waste. xitter.cf/buymeonce/status/10072…
We're chuffed to have this new brand onboard BuyMeOnce UK. Inspired by minimalism and the masters of the Bauhaus architectural movement, @systemofmotion make #sustainable, responsibly-sourced capsule wardrobe shirts. uk.buymeonce.com/search?q=sy…
We too are excited about a new project we have brewing with one of our favourite photographers @ash_chalk xitter.cf/ash_chalk/status/99173…
Can’t wait to start thinking about combining fashion & architecture in London once again 🏢 xitter.cf/systemofmotion/status/…
"One cotton t-shirt consumes 2,700 litres of water from crop to shop." Thanks @jeremywaite for the stats. We loved your podcast on #VivienneWestwood #lessismore With @Polygiene you can #wearmorewashless
Mini-album from our Art+Architecture Tour of Austin led by ultravioletracing in our landmark… instagram.com/p/BgfBVnHDF9g/
Our first #SXSW #fringe event was RAD. Champions, old and new, rode through Austin TX enjoying… instagram.com/p/BgcZCcnD5lq/
System of Motion retweeted
Art, architecture and ambition come together in our very own standout event during SXSW. We are thrilled to be hosting a coffee morning with Ultra Violet Racing: a fabulous, all-woman cycle race team based in Austin, TX. Starting with a ride across town t…lnkd.in/gYZ-7TH
To round off the week of tributes for International Women's Day, here's ours, to an unsung hero in design: Lilly Reich of the @Bauhaus #PressforProgress linkedin.com/pulse/women-bau…
Art, architecture and ambition come together in our bike ride during SXSW, led by all-star, all-woman race team, Ultra Violet Racing. Sign up for the event here: bit.ly/2tCFVYS
System of Motion retweeted
We're back at @sxsw talking with @rachel_arthur tomorrow on the future of fashion. Stay tuned!
