𝗪𝗲 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗲 𝗳𝗼𝗿 𝗝𝗮𝗽𝗮𝗻. Get native Japanese specialists on your localized digital marketing team while coordinating in English.
Joined February 2017
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#mixi2 is buzzing in Japan. It’s the second generation of the Japan-only social network that was popular in the 2000s
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English proficiency in #Japan fell to 92nd this year. For international brands marketing to Japanese, localizing communications is an absolute must.
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Shohei Ohtani’s dog may be called “Decoy” in English media, but that’s not its actual name.
His dog’s name is “Dekopin”, which refers to a flick of the forehead in Japanese, a playful form of punishment.
nbcnews.com/news/amp/rcna168…
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Translating and localizing words is often difficult when crossing languages and cultures. In this case, “Decoy” was probably determined to be easier for a non-Japanese audience.
When searching on Google, there are far more results for “Dekopin” (top)
ALT Google searches comparing Shohei Ohtani “Dekopin” and “Decoy”
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Extreme weather in Japan “causes changes in the types of items and products people spend on”
How does extreme weather impact consumer behavior in Japan? I explore: japantimes.co.jp/business/20…
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🆕 Introducing our new Japanese social media package tailored specifically for small businesses and organizations 🇯🇵
We're streamlining Japanese social media, and all of our services are done by Japanese specialists based in Japan⚡️
👇 Click for more
tamkox.com/services/japan-st…
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Good news for those marketing to Japanese tourists: Japanese are slowly beginning to travel overseas again.
May 2024 was up +39.4% vs May 2023, and overall numbers in 2024 are higher than 2023 according to JNTO. Hanada and Fukuoka Airports show notable rates of improvement.
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Here's how a global company created a hyper-localized commercial to connect with potential customers in Japan
youtu.be/VGRthiZgWcQ
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The TAM Group, which we’re part of, is now partners with VRChat, a social VR platform!
This will enable smoother cooperation and an opportunity to build upon experiences gained from working with clients marketing to Japan.
[J] prtimes.jp/main/html/rd/p/00…
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Lunch chat over Indian curry! 🥘
Some members from the TAM Group recently got together at Indian Street Food & Bar GOND in Tokyo and shared experiences they had in their home counties and while studying and working abroad 💬
Enjoyed Indian Curry with English Club members😋
普段はハワイで働くBarretさんが東京に滞在中🗼ということで英会話好きのTAMスタッフで集まってEnglishランチをしました🎵
お店は #TAMのご近所さん のGONDさん🍛 日替わりインドカレーが美味しい！スタッフの行きつけです✨
たのしかった～！
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Instagram CEO @mosseri’s observation about Japanese user behavior is true.
It’s also the case on X/Twitter.
The ability to separate with the option of concealing their identity is also one of the challenges Facebook faced when first entering in Japan.
ALT A quote from Instagram’s CEO about Japanese people using multiple personal accounts on Instagram
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Due to the earthquake, plane collision and other recent events, brands in Japan are being careful about what they put out.
Some are refraining from posting celebratory or happy themes, or about lively events and activities. Others are halting posting for at least the week.
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We were officially announced in Japan! ✨
TAMKO X is the latest addition to the TAM Group, an agency collective based in Japan with a presence in Asia, Europe, and now the U.S!
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Facebook now allows multiple personal profiles.
No separate login needed, different feeds and better organization for various interests, friends and groups.
Dating, Marketplace, Professional Mode and payments aren't be available to added profiles at the moment.
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iStock recently studied how images and videos impact purchasing decisions in travel marketing. It included people from Japan.
75% want content depicting people similar to themselves
30% favored photos, 55% favored video
Older people want to be able to relate without difficulty
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The usage of LINE in Japanese people aged 60 to 79 has surpassed e-mail for the first time 👴🏻🧓🏻
Their usage of e-mail hasn't decreased much and social media remains the same, so it's that they're now using digital communication tools more.
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Japanese people’s feelings on ride-sharing services such as Uber, Lyft, Grab (currently not legally allowed in Japan):
👍 31% want ride-sharing
👎 55% are against it
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In Japan, the number of drivers are decreasing, making it harder to catch a taxi, but most are still against ride-sharing for reasons such as:
• Can’t trust strangers driving them
• Risk of involvement in crimes
• Worried about compensation in case an accident occurs
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