Mass Effect fans @WeAreMassEffect successfully raised over $5000 in a GoFundMe to place Billboards promoting #SaveMassEffect🚀 ✅NYT Square Billboard - 250$ [purchased] ✅Billboard outside of EA HQ - 1800 ✅Billboard outside EA Edmonton 1424 ✅Billboard outside of Game Awards 1800 😱Total - $5274 We did it before and changed the ending, and now we’re gonna do it again and SAVE MASS EFFECT! Keelah Se’lai🫡

Jennifer Hale made a statement on BioWare closure and EA saying EA never understood BioWare and she hopes someone can buy and save the Mass Effect IP, among others🚀 “It’s really hard to think about BioWare being shut down, but it was in the hands of ownership that may not have understood what BioWare fully is. And I’m hopeful that maybe there might be some crazy thing where they decide that, in order to increase their profit margins⁠—which is often their priority—they will release these IPs into the market to sell them, and use that to do what they do, which is increase their profit margins. Maybe someone could grab hold of these IPs and do something with them. Mark Darrah also echoed her sentiment in a statement within the same interview: “EA doesn’t understand BioWare. I’d argue it was an accidental acquisition. EA bought VG Holding—which included BioWare and Pandemic—largely to acquire Pandemic and Knights of the Old Republic, because it wanted an MMO and the Battlefront developers. In doing so, it ended up with BioWare Edmonton, the core old-school RPG studio. EA never really understood what it wanted from BioWare.” Source: @TheExaminedGame #SaveMassEffect