🍒 100% Real Fruit, That’s it. 🌱 Plant-Based Ingredients 🎉 No Added Sugar
Los Angeles, CA
Joined June 2011
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Excited to share the launch of two new innovations, Fruitola Fruit Granola and Fiber Fruit Bars, both made with 4 ingredients or less, no added sugar and fiber from fruit. That’s it.
#fiberfromfruit #thisishowwefiber #noshdotcom #healthysnacks #thatsitfruit
That’s it. is tackling the fiber gap with two new fruit-first launches debuting at Expo West: Fruitola Fruit Granola and Fiber Fruit Bars — both delivering fiber from real fruit with no added sugar 🍎🥣
nosh.com/pr/2026/02/26/thats…
#CPG #foodnews #ExpoWest
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1/3 of Americans eat enough fruit every day. Dr. Lior Lewensztain @thatsit decided to change that and created the two-ingredient bar that’s now a national sensation.
🎧 Listen now #TheWildPartyPodcast bit.ly/3J5iqi5
#HealthySnacks #EntrepreneurLife #PlantBased
Thanks, @noshdotcom for sharing our sampling story! #thatsit #plantbased #vegan #healthysnacks #realfruit
That’s it is offering 10 million free samples after sampling turned its snacks into a success. In 82,000 stores, the brand views taste as its top selling point nosh.com/news/2025/thats-it-…
Honored to hit the road with you on your many travels, @jillciminillo! #cleanlabel #healthysnacks #glutenfree #vegan #plantbased #dyefree #organc #realfruit #fruitsnacks
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Snack time made simple and delicious! 🍏🍓 That’s it. Organic Fruit Crunchables by @Thatsit are made with just real fruit — no added sugars, no junk, and free from the top 12 allergens. 🛒✨ #HealthySnacking #ThatsIt
thatsitfruit.com/
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New Episode! Lior Lewensztain, Founder of @Thatsit, took his medicine/health background and set out to solve the problem of people loving fruit but not being able to consume it conveniently! There are various protein bars, the format is enjoyed, but why can't we have other necessities like this? That question lead to the incredible brand today that is still only a couple of ingredients with a sophisticated process to make fruit bars!
That's It is an important company in the current snack/food space as it provides a healthy yet fun and tasty alternative which truly strives to retain as much of the original fruit nutrients as it can while having an enjoyable format. This is a major part of the reason Lior founded the company and is a huge motivator for him and the team today!
Lior shares how his interest in entrepreneurship and this space began, the founding story, and how the first bars were made. He also talks about the company's current focus, what it has taken to scale to countless retailers around, and what is in store next!
Thank you to Elizabeth Pigg for helping to make this happen!
YouTube: youtu.be/lULr9zQH8EQ
Spotify: spotifycreators-web.app.link…
Apple Podcasts: podcasts.apple.com/us/podcas…
⚡️⚡️⚡️🍎
You wanna hit shots like this…? 👀
Eating @Thatsit Energy bars will you have playing & feeling great! I’m now partnered with them! youtube.com/shorts/OoUBFoMVd…
That's it.® retweeted
You wanna hit shots like this…? 👀
Eating @Thatsit Energy bars will you have playing & feeling great! I’m now partnered with them! youtube.com/shorts/OoUBFoMVd…
That's it.® retweeted
Eating healthy should never be complicated. Since 2012, That’s it. has been on a mission to make daily fruit servings accessible through convenient and delicious solutions. Get your daily dose of fruit with our 100% real Fruit Bars. Made with simple and natural ingredients that are plant-based, gluten-free, non-GMO, and allergen-friendly.
@Thatsit
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The Best Healthy Snacks to Buy at Target, According to Dietitians cleanplates.com/shopping/hea… via @CleanPlates
400 Grapes, That’s it. 🍇
That’s it. Organic Wine 🍷
We’re putting the finishing touches on everything, so mark your calendars for April 15th when you can order it online by the case. Here’s to raising a glass to full bodied fruit flavor for those over 21.
Our Espresso Truffles making an appearance at one of our favorites, @shiralazar's event.
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Just took an athlete on a quick grocery run. The @thatsit fruit bars are my favorite “quick fuel” recommendation to those who need a little extra fuel in the tank with no time to digest! Full or half-size bars available. 100% fruit!
These bars are in almost every graphic of mine for athletes because it’s a quick and convenient shelf stable carb option!
We're not trying to make fetch a thing, but we are making real fruit a thing! #meangirls #thatsit
Join us on September 19th for #FoodNotPhones where we aim to put down our phones during mealtime in order to reconnect with friends, family, and ourselves. #thatsit @PhilLempert
It's International Cat Day! Are you hooked on a feline? 🐈🍎🌟Reply to this with your favorite picture!
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First ever That’s It ✈️…Apple 🍎 and Mango 🥭 Finding more soon!! @thatsit @united #thatsitfruit #thatsitfruitbars #united
