The Lede is a modern one-stop-shop for media to access breaking news, screeners, trailers, and other assets for Bell Media brands and programming.

Joined April 2018
From the Group Stage to the Final, @TSN_Sports , @RDSca and @Astral are bringing the excitement of the FIFA World Cup directly to Canadians through a dynamic digital out-of-home (OOH) experience, with live, real-time score updates and match schedules across key markets.
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.@CraveCanada and @Astral are turning heads with a bold 3D #DOOH execution on Toronto's iconic Brandscape, supported by digital placements in Vancouver, for the new season of @HBO's #HouseOfTheDragon - delivering an immersive moment that brings the world of Westeros to life.
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PHOTO ALERT: Images from the #BellMediaUpfront Presentation are available for download on @thelede_ca
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PHOTO ALERT: Images from the #BellMediaUpfront Red Carpet are available for download on @thelede_ca: bellmedia.ca/the-lede/tv/bel…
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The Lede retweeted
Celebrating its 25th year as Canada’s #1 conventional network in primetime, @CTV announced today its slate of 2026/27 programming, headlined by fan-favourite returning programming and highly anticipated new series. Full release on @TheLede_CA: thelede.ca/8qbbep #BellMediaUpfront
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