Brand Designer & Strategist Helping founders position their brands better & increase market value with distinctive design systems + visual direction.
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Joined November 2024
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Premium branding project.
Category: Fashion ✨
One of those commissioned projects where you get to express your full creative freedom.
Ruby+ is a Lagos-based discovery platform connecting verified local businesses with residents, diaspora Nigerians and tourists.
The Full Casestudy Is Live; behance.net/gallery/25763543…
Precious Morrison retweeted
Are you positioned at the level you want to operate as a freelancer or business owner in your market?
It goes beyond setting goals to finish the year strong.
You also have to constantly position yourself in a way that makes the opportunities you want see you as the right fit.✨
As a brand owner, you need to understand the difference between your brand identity and brand image. They're not the same thing...
The real challenge is making sure there's no gap between how you want your brand to be perceived and how people actually see it.
People are constantly looking for reasons to doubt your brand, even before they buy from you.
That's why every touchpoint matters. Your communication, product presentation and customer experience should reinforce the quality and credibility you want your brand to be known for.
Are you positioned at the level you want to operate as a freelancer or business owner in your market?
It goes beyond setting goals to finish the year strong.
You also have to constantly position yourself in a way that makes the opportunities you want see you as the right fit.✨
Precious Morrison retweeted
Really enjoyed working on this commissioned project for House of Morrison (HOM)
HOM is a fashion brand making timeless corporate and casual wear that brings luxury, comfort and understated elegance into everyday life.
I'll be sharing the full case study on my portfolio soon! ✨
Really enjoyed working on this commissioned project for House of Morrison (HOM)
HOM is a fashion brand making timeless corporate and casual wear that brings luxury, comfort and understated elegance into everyday life.
I'll be sharing the full case study on my portfolio soon! ✨
The deeper I dive into branding, the more I see design differently.
I've spent the last few months exploring how business, perception, psychology, and design come together, and it's changing how I see and approach my work.
It's about to get even more interesting here. ✨
Precious Morrison retweeted
I believe social media design is part of a brand's face.
The more consistently people see the same visual language, colors, imagery, and messaging... the easier it becomes to recognize, remember, and connect with the brand over time. ✨
People remember what a brand makes them feel long before they remember every detail about it.
That's why good storytelling and communication matters in branding.
You're not just giving people informations... but giving them something to associate with YOU❗
Precious Morrison retweeted
Your brand is being perceived in a certain way, whether you like it or not.
Every touchpoint.. your content, products, and interactions are constantly shaping how people see your brand.
The question is: are you intentionally influencing that perception, or leaving it to chance?
I've worked on a lot of promotional designs that have done good numbers for my clients.
One thing I've found to be key is visual storytelling.
Let the customer experience the offer through the design at a glance. Make them curious enough to want to know more. ✨
POSITIONING helps the right people recognize themselves in your message, while helping the wrong people move on.
Not everyone is meant to connect with your brand.
You don't earn recognition by trying to appeal to everyone. You earn it by being clear about what you stand for. ✨
Precious Morrison retweeted
A visual system gives a brand a recognizable face. It turns its personality, values, and message into something people can instantly connect with.
One of my main focuses on this project for Halva was building a visual system that resonates deeply with its audience. ✨
Your brand is being perceived in a certain way, whether you like it or not.
Every touchpoint.. your content, products, and interactions are constantly shaping how people see your brand.
The question is: are you intentionally influencing that perception, or leaving it to chance?
Precious Morrison retweeted
Want to build a formidable brand?
Become part of the culture before trying to sell to it. Build an identity people connect with and a tribe they want to belong to.
Then buying from you won't feel like a transaction... it'll feel like a ticket into the community you've built. ✨