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Joined December 2021
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Decided it was time to update my portfolio!
The old version didn't reflect my current skill level. So while I compile all the case studies, here's a temporary version. ✨
Built with @framer. I've added scroll behavior too.
Feel free to check it out below 👇
Ashwin Pradeep Kumar retweeted
Hey, I have some availability from Nov and looking for design work! I specialise in visual identity, web design and interactions and love editorial design. Feel free to DM or email me at [email protected]
Ashwin Pradeep Kumar retweeted
• Brand identity and Art Direction by me
• Web design and @framer development by @thereal_apk
• Illustrations by @VezeteuRazvan
It's always a joy to bring existing brand assets to life.
Can you guess how I implemented this animation in @framer?
hero_V1 → hero_final_animation
We explored a few hero section directions for @heyparkerdotai. But nothing quite clicked.
A typewriter felt too dated.
The maze felt too literal.
We finally landed on the vintage Mac.
The perfect metaphor for a new era of advertising.
Check out the website here:
heyparker.ai
An early baobab studios website concept that didn’t make the cut.
I loved the TV as a portal concept, but it wasn't the right fit for the project. So, we went for something much simpler.
Good news: the concept eventually found the project it was meant for.
While designing the new @rectanglesfm website, we wanted every visual to feel tactile and human. Not an afterthought.
The testimonial cards became little physical artifacts.
Torn notebook paper.
Printed photo stamps.
A bit of intentional mess.
Small details to make the experience feel much more personal.
Exploring how shaders + textures + blending modes can be stacked in @figma using a non - destructive workflow.
Interesting how the order of effects/ interacted layers change the result.