Search Engine Optimization

OpenAI launched ChatGPT Work, a GPT-5.6 workspace turning team files into finished docs, on turf Claude Cowork took first. 📩 If you want to keep up with all the AI news, useful tips, and important developments, join 12,514+ readers of our free newsletter. Link in bio.

Google Merchant Center Next is dropping the Next. Accounts, feeds, and campaigns are untouched, so the real work is cosmetic: update your docs and screenshots. 📩 Daily SEO/GEO brief. Link in bio.

Musk called Anthropic the AI leader and vowed to keep its compute flowing. It lines up with a 40B dollar deal, not a truce. 📩 If you want to keep up with all the AI news, useful tips, and important developments, join 12,514+ readers of our free newsletter. Link in bio.

Google is testing favicons on every sponsored sitelink, not just the top ad. The bigger effect: paid results get louder, and organic click share is what pays for it. 📩 Daily SEO/GEO brief. Link in bio.

OpenAI shipped GPT-5.6 in three tiers. Sol nears Claude Fable 5 on cost but trails it 64.6% to 80% on SWE-Bench Pro. 📩 If you want to keep up with all the AI news, useful tips, and important developments, join 12,514+ readers of our free newsletter. Link in bio.

Google Search Console is rolling a switch that lets sites block their content from AI Overviews and AI Mode, now beyond the UK. The catch: opting out forfeits all generative traffic. 📩 Daily SEO/GEO brief. Link in bio.

Google will now label AI-made ads, but here is the catch: it is automatic only if you used Google's own tools. Third-party AI, and disclosure is your call. 📩 Daily SEO/GEO brief. Link in bio.

AI shopping agents now build the brand shortlist before a results page loads. The gate most sites fail first is not content. It is a broken entity graph. 📩 Daily SEO/GEO brief. Link in bio.

Google is testing a google.com/goto redirect on search result links. The extra hop can strip the referrer data your analytics depend on, so organic sessions may start showing up wrong. 📩 Daily SEO/GEO brief, link in bio.

ChatGPT quietly switches the hidden search source behind its answers. 1 in 10 prompts changed source across ~10,000 runs, and cited pages overlapped about 45% less when it did. 📩 Daily SEO/GEO brief, link in bio.

Google is testing a large Visit Site button on paid results, the treatment it already gives organic sitelinks and map listings. 📩 Daily SEO/GEO brief, link in bio.

Google now documents sale-duration and Product.category in merchant structured data. Align your markup with your feed or risk losing the sale price. 📩 Daily SEO/GEO brief, link in bio.

ChatGPT Ads now lets you upload customer emails and phone numbers to target campaigns. No consent guidance yet, so tread carefully. 📩 Daily SEO/GEO brief, link in bio.

Microsoft Ads opened a Performance Max experiments beta: upgrade tests plus true incrementality vs a suppressed control group. 📩 Daily SEO/GEO brief, link in bio.

Google is testing a local pack redesign that moves the map to the top and reworks the action buttons. Watch your local CTR. 📩 Daily SEO/GEO brief, link in bio.

Google Search Console's page indexing report is unfrozen. After 3 weeks stuck on June 11 data, it jumped to June 29. 📩 Daily SEO/GEO brief, link in bio.

Google is retiring third-party hotel ad rates on Sept 30. Those Hotel Ads campaigns go dark unless you move to a direct price feed. 📩 Daily SEO/GEO brief, link in bio.

Google's spam sweep deleted real reviews from real businesses, then blocked new ones on some Google Business Profiles. 📩 Daily SEO/GEO brief, link in bio.

Publisher audience share looks stable while the under-35 slice quietly collapsed up to 34% in real terms. Blended metrics hide the cohort you are losing. 📩 Daily SEO/GEO brief, link in bio.

Google Ads will push budget-limited Target CPA/ROAS campaigns toward their stated targets on Aug 17. Campaigns converting at half target could see CPA double. The Bid Target Adjustment Tool opens July 6. 📩 Link in bio.