Building Africa’s No. 1 Social Media Management App @sociorolla • Founder @remoteworkpadi • 8yrs working remotely • Sharing my journey as I build 🥂
Remote
Joined February 2022
- Tweets5.8K
- Following321
- Followers4.2K
- Likes7.1K
Pinned Tweet
@sociorolla will be Africa’s No. 1 Social Media Management App 🚀
Owning a business means freedom.
I can have a breakdown whenever I want.
Nobody is going to query me for taking a few hours off to question all my life decisions 😂
I can wake up excited about a new idea, spend the next few hours working on it, then suddenly remember all the bills waiting to be paid.
I can be the CEO in the morning, customer support in the afternoon, finance department by evening and the person encouraging myself not to give up at night.
The freedom is sweet but the responsibilities are something else.
Some days, business ownership feels like the best decision I’ve ever made. Other days, I wonder what exactly I signed up for.
Still, I love building things. I love the independence, learning, decisions and the opportunity to create something of my own.
So yes, I enjoy my freedom. Even when that freedom comes with a few scheduled breakdowns 😂
AliceTheTechyChef retweeted
Your social media friend deserves more than words of encouragement and “be strong” motivation.
Give them something that makes their work and life easier.
Give them SocioRolla and watch your friendship bloom ☺️
Tag that friend who needs this special treatment.
#SocioRolla #socialmediamanagementapp
AliceTheTechyChef retweeted
We are changing the way social media teams and agencies manage their operations in Africa and we don't take that responsibility for granted.
We're all about intentionality and we want you to be part of this journey from the beginning.
Try SocioRolla for free: sociorolla.com
Good morning to all the social media teams that use @sociorolla 💛
The rest of you should go and collect your greeting somewhere else 🚶♀️😂
AliceTheTechyChef retweeted
From planning content to managing approvals, collaborating with your team and getting posts published, your work has a place because the work behind great content deserves just as much attention as the content itself.
Try SocioRolla for free: sociorolla.com
Someone from Meta called me yesterday for 17 minutes after I sent a very long message asking them what I did to them and why they haven’t given me back my accounts (15 in total) since September 2024.
I might need to record a detailed video because a lot of us are making mistakes.
I’ll post the video this week.
If you’ve lost an IG account, please look out for it 💛
AliceTheTechyChef retweeted
There is not enough conversation being held about the amount of work that is involved in running a social media agency.
You need multiple apps just to manage your clients, collaborate with your team and track your projects.
That is why we've built Africa's No.1 social media management app where you can handle all of these on one unified workspace.
Click here to try SocioRolla: sociorolla.com
It’s another week to get things done, make progress and keep moving.
We’re getting closer to @sociorolla’s launch, so there’s quite a lot happening behind the scenes as we put things in place and get ready for the big day.
My plan this week is to stay focused, tick off important tasks and enjoy the process.
I pray this week brings you good news, new opportunities, clarity and the strength to get through whatever is on your plate.
May everything you’ve been working towards begin to fall into place.
Have a lovely and productive week ahead!
Happy new week, PADI! 💛🥂
AliceTheTechyChef retweeted
Getting more clients is exciting but every new account brings more work to coordinate.
Before you grow your client list, make sure your team has a clear way to manage briefs, deadlines, approvals and reporting.
Growth should not depend on everyone remembering everything.
AliceTheTechyChef retweeted
As the number of your clients, campaigns and responsibilities grows, having a clear process becomes even more important.
We’ve built a tool that helps social media teams manage their work with more clarity.
Try it for free: sociorolla.com
Never knew someone could get addicted to building businesses until I became that person 😄
It started with making ankara shoes and bags. Then I moved into bridal shoes, ventured into hospitality and spent about 7 years in the food business.
In 2018, I got into remote work as a social media manager. I eventually started my own agency, worked with over 30 clients and ran it for about 6 years.
Then came career coaching, @remoteworkpadi, a HR tech platform and now @sociorolla.
I had so many other businesses in between that failed but there’s one thing that stood out.
While I was doing all these, I also had various 9-to-5 jobs at different times from 2018 - 2025.
All fully remote, thankfully. I was managing clients, running businesses, building products and showing up for my job, all at the same time.
I didn’t officially leave my 9-to-5 until December 2025.
Looking back, I honestly don’t know how I did it all. There were exciting and difficult seasons, too many bills, sleepless nights and plenty of lessons but I absolutely enjoyed the experience.
I loved the thrill of starting something, learning a new industry, figuring things out and watching an idea become a real business.
Would I trade any of it? No.
I think I’ve accepted that building things is simply part of who I am. I always seem to find myself working on the next idea.
Apparently, I just can’t stop building businesses 🤷♀️😄
AliceTheTechyChef retweeted
Managing content, approvals and deadlines can make social media work feel stressful before a post even goes live.
SocioRolla brings the work behind the content into one Operating Workspace so the moving parts are easier to manage.
Try it here for free: sociorolla.com
AliceTheTechyChef retweeted
You could have a brilliant content strategy and a team full of creative people but if the workflow behind the work isn’t organised, even the simplest campaign can become difficult to manage.
SocioRolla is here to solve that. Try it for free: sociorolla.com
I didn’t expect people to be this excited about @sociorolla 🤩
When we started showing people what we were building, I honestly didn’t know what to expect.
We had an idea, a product we were working hard on and a problem we knew needed solving but seeing how the people we are building for received it rapidly was something I didn’t envision.
Over the past few weeks, my team and I have spoken to more than 100 social media managers and agency owners, and one thing that kept coming up in these conversations is how excited people are about SocioRolla solving a problem they’ve managed for so long.
Some have told me they’re excited that we’re building this in Africa. Nigeria, to be precise.
Think about it. We’ve spent years relying on tools built by companies in other parts of the world.
So the idea that we can build a product here, from our own experiences, that people are genuinely excited to use is something I don’t take for granted.
I spoke to an agency owner who told me she’s been running her agency for 5 years.
During that time, she’s tried several social tools and currently uses multiple platforms to get her work done.
After seeing what we built in @sociorolla, she told me she had never come across anything as “comprehensive”.
I won’t lie, that made me very happy.
You see, SocioRolla started because I was tired of dealing with tool fragmentation.
I wanted a better way to manage my clients, team, content, approvals, projects and everything that comes with running social media operations.
I didn’t plan to build a product for thousands of people. I just wanted something that would make my own work easier.
Today, that same solution is getting attention from people who have experienced the exact problems that made us start building.
I am truly grateful to every brand that currently uses @sociorolla and I’m happy you love it as much as we do.
Tomorrow, I’ll be sharing what I experienced with a social media agency in Chicago.
Don’t miss it 🤩
EPISODE 2 🥳
Yesterday, I shared the story behind why we started building @sociorolla.
So, what exactly is Sociorolla?
SocioRolla is a social media manager’s best friend. It’s the operating workspace for social media teams.
We built it to help social media agencies, managers and marketing teams manage their entire social media workflow from one place.
Think about everything involved in managing social media for multiple brands.
- Client onboarding
- Content planning
- Campaign management
- Team collaboration
- Client approvals
- Automations
- Scheduling
- Publishing
- Analytics
Instead of having to jump between several tools to get these things done, Sociorolla brings them together in one workspace.
We’ve also built Rolly, our AI assistant, to help teams create content, write captions, repurpose content, generate client reports and handle everyday social media tasks more efficiently.
Our goal is to help social media teams spend less time managing tasks and more time doing the actual work.
Now, let’s talk about progress!
We opened @sociorolla to beta testers last month and we currently have 50+ brands on the platform, with over 380 posts published through SocioRolla 🥳
Remember, we haven’t even officially launched yet!
We’ve also spoken with over 100 social media managers and agency owners. Their feedback, questions and suggestions have been incredibly valuable in helping us improve the product.
Seeing people use something we’ve spent months building is a feeling I can’t quite explain but today, I’m even more excited to share something else.
@sociorolla officially launches on November 26th!
Yes, November 26th, my birthday! 🎉
I honestly couldn’t think of a more exciting way to celebrate another year of life than launching a product my team and I have poured so much into.
If you’re a social media manager, agency owner, content creator or business owner managing multiple brands, I want you to try SocioRolla for free using this link - sociorolla.com
We’re definitely building this for you and I can’t wait for you to experience it.
November 26th. Save the date 🥳
You go work hard finish come dey fear to buy something for yourself because e go be like say you no get financial discipline.
🚶♀️🚶♀️🚶♀️🚶♀️🚶♀️🚶♀️
AliceTheTechyChef retweeted
We’ve built a workspace that helps social media teams bring these activities together and manage their work with more clarity.
Try it for free here: sociorolla.com