Tia Over (@tiaover) header
Tia Over (@tiaover) profile picture

Owner of Spring Green Communications | @NASA @WEComms @LinfieldUniv alum | #GoHabsGo

Vancouver, WA
Joined June 2008
Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)Photo by Tia Over (@tiaover)
15 years of growing a #strategiccommunications agency. All the confetti! 🎉wearespringgreen.com
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Yes! “The beautiful game and a cruel game at the same time.” 🇵🇹 🇭🇷 ⚽️ -@CarliLloyd after Portugal defeats Croatia #fifaworldcup2026
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Wow wow wow. We don’t deserve birds. Or this kid! 🦅 🤯 ❤️
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This is worth a listen! 🎧
New pod: THE SMARTEST CASE AGAINST THE AI JOBS APOCALYPSE AI is the first technology that seems to automate the same cognitive sectors that absorbed work during previous waves of automation. For that reason, many people worry that it will destroy tens of millions of jobs imminently. But after I review the evidence showing that AI is not clearly destroying work today—and might even be stimulating demand for certain tech jobs— I brought on the great @alexolegimas to talk about the best reasons to doubt the doomsday narrative. We talk about all sorts of economic principles—lump of labor fallacy, income elasticity, Jevon's Paradox—but maybe his most interesting point is about the nature of desire and status. Desire is insatiable, and technology will never solve for status. Even in a world where AI can automate many tasks, status might go up rather than down or flat. And status motivates a lot of economic activity. So even in a world where AGI is very good at 99% of existing tasks is still a world where people will want to send their money to things that are perceived as "scarce" and "status-enhancing." You can create a lot of jobs on this basis alone. You could argue that this is how economic transformations have always worked. Our economy is a rough register of human desires. And in a world where artificial intelligence automates some tasks, it might not destroy work so much as it moves dollars and labor toward new desires in new sectors of the economy. The pet care economy wasn't really a thing in 1800. Now it's a >$100 billion business, made possible by the fact that a richer country moved dollars and workers from corn farms to bespoke poodle manicure spas. It is easy to imagine that AI could automate many tasks and even some jobs. What's harder to imagine is that we'll be permanently stuck in an disequilibrium where people with disposable income aren't trying to satisfy their desires and burnish their status. And in a world where AI is abundant, the question we should be asking about the future of work is: What will be scarce? What will be kind of jobs will be produced as desire and status shift, once again? open.spotify.com/episode/74O…
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Yes! ExcitED for the future & exciteMENT watching them build it: “It was poetic, in a way, to have both of them on the ice in that situation: Danault having left the Canadiens after that 2021 Stanley Cup Final and Slafkovský being the first cog in the ensuing rebuilding process.”
The Canadiens' biggest disadvantage entering the series against the Lightning was playoff experience. But each game in this series has closed that gap, and the Canadiens demonstrated how they are growing in a big Game 5 win on the road. nytimes.com/athletic/7242798…
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Marlene cooked with this one.
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Happy birthday to us! 🎉 wearespringgreen.com
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I’m so glad the BBC sent her to be the reporter on this! She appreciated every moment of the #Artemis launch so much!! 🚀
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Let’s do this thing! 🚀 🌕 Godspeed, @NASAArtemis! 🙏
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It does. I think what we’ll see in the near term is the market opting for the speedy utility gen AI delivers. But as talent cultivation/pipeline gets sacrificed on the alter of those shortcuts, the not just do the job but “do my job better” aspiration Mina advocates here will win out in the long run (see what I did there? 🏈 🏃🏽‍♂️ 😉).
How you get to the answer matters as much as the answer itself
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Jealous.
When we turn the clocks ahead on March 8, it will be the last time change ever for BC. We're changing to a permanent daylight saving time, simply called Pacific Time (PT). Learn more: News.gov.bc.ca/33415
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Wowed by Al Michaels on the new @BenSasse & @ChrisStirewalt pod “Not Dead Yet,” - his vivid memories calling epic games like Miracle on Ice & his emphasis on writing skills. Good writing is essential for all comms fieds - true before AI and with AI. podcasts.apple.com/us/podcas…
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Tia Over retweeted
"You're not gonna hear a better, more pure reflection of emotion, ever." Everything about Jack Hughes' moment was incredible 👏
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"If we played them ten times, they might win nine. But not this game, not tonight. Tonight, we skate with them. Tonight we shut them down because we can. Tonight, we are the greatest hockey team in the world." - Herb Brooks, today in 1980
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sea hawk | noun | any of several large dark-colored birds (genus Stercorarius) of northern seas that are related to the skua, are strong fliers, and tend to harass weaker birds until they drop or disgorge their prey SEE ALSO: Champion
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“There’s no choice but the Seahawks.” Yess, @TomBrady!!
🚨 @TomBrady drops his final Power Rankings of the regular season 🚨
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Auld Lang Syne on the cello with my dog. Happy New Year from Ireland!
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"Merry Christmas, and God bless all of you—all of you on the good Earth" Astronauts orbited the Moon for the first time in history on Christmas Eve, 1968. On their fourth orbit, they captured the sight of the Earth rising over the Moon's horizon, a photo dubbed "Earthrise."
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Why are American advertisers acting like “après” is a new word? 🤨 It’s the “Put a bird on it” of 2025. 🐦
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The best way to gain job security is not being the most knowledgeable person in the room. It's being the most reliable person in the room. Information is abundant. Dependability, helpfulness, and responsiveness are relatively scarce. We count on people who consistently deliver.
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