ALT Top barriers to plant-based foods consumption 2022 Reasons why consumers haven't tried Plant-based meat/Plant-based dairy Taste 51%/49% Cost 25%/23% No particular reason 24%/26% Processedness 16%/8% Quality 12%/9% Appearance 10%/5% Reasons why consumers tried once or twice but didn't continue Plant-based meat/Plant-based dairy Taste 46%/50% Didn't meet expectations 35%/25% Cost 30%/32% Texture 26%/15% Processedness 14%/9% Too many ingredients 6%/6% © 2023 The Good Food Institute, Inc.

ALT A Sensory Study on Consumer Valuation for Plant-Based Meat Alternatives: What is liked and disliked the most? 54.11% correct Identification of Beef Burger Blind Ranking Result: 1st: Animal-like Protein 2nd: 100% Beef 3rd: Pea Protein 4th: Hybrid Meat & Mushroom Blind Tasting Treatment Group (n = 85) Informed Tasting Treatment Group (n = 90) Informed Ranking Result: 1st: Animal-like Protein 2nd: 100% Beef 3rd: Hybrid Meat & Mushroom 4th: Pea Protein Icons made by FreePik from www.flaticon.com