In the last 30 days we made $13.1k in revenue.
$5.6k of it is MRR. The rest was consulting we did for validation while we were still in discovery mode.
Now we're fully confident in scaling the product. Here's how we want to hit $10k MRR by the end of the year:
1) Fix churn (around 25%). It comes from people who never launched anything, so we're adding agents that set things up for you
2) 10x our top of funnel. 9% of our website visitors sign up and 5-6% go from free to paid, so it's a volume game
3) I'm challenging myself to create 100 pieces of content a week across channels. Way above my head right now
I'll keep you updated.
I interviewed several multimillion-dollar SaaS founders.
What makes them different is that they deeply understand power laws
They basically all followed the same 4 steps:
1) Pick an audience big enough to grow into, but small enough that the big players aren't already fighting over it
2) Test acquisition channels until you find the outlier
3) Put all your resources into that 1 channel until you dominate
4) Then go upmarket and expand
It's a power law: a few inputs in sales and marketing produce astronomically more than everything else. Finding that 1 outlier and doubling down is their biggest skill.
Which channel is your outlier?
Our generation has 2 unfair arbitrages
1. Heavily Subsidised AI tokens in max Anthropic and OpenAI subscriptions
2. Free distribution through high scale social media with interest based algos
I grew my LinkedIn audience to over 22,000 followers.
Here are the 5 steps I would take if I started from zero.
The first steps have nothing to do with writing content. It's knowing yourself and your audience better than they know themselves:
1) Write down your why, for the days you want to quit
2) Write down your blockers. Mine: fear of being seen and judged
3) Get clear on your ideal follower: job title, company, hidden desires, hidden fears
4) Define the problems you solve for them
5) Define your differentiator and your POV on your industry
Then feed it all into a second brain.
What's been blocking you from posting?
In the last 90 days I generated 1.7M impressions on LinkedIn.
For the same reach in ads, I'd pay LinkedIn about $64k.
9 reasons to take your founder brand seriously there, even though LinkedIn is kinda cringe:
1) B2B buyers are actually on there
2) People come to learn, not for brain rot
3) Few creators, a lot of readers
4) The algorithm is now interest-based, great for new accounts
5) It's easy to stand out if you sound human
6) Job title, headcount and industry are all public
7) You can combine it with outbound
8) You can layer in ads with the same targeting
9) No need to play influencer
Which of these works on X too?
Give me 49min and I'll show you how I grew my LinkedIn Founder brand to +21k followers.
I'll get hate for this, but
LinkedIn > X
(for lead gen at least)
We grew an AI-native SaaS to 1.7k signups.
This is our GTM strategy for 2027.
About 80% of our signups came from LinkedIn so far. Now it's time to be omnipresent, because AI made execution cheap and CAC keeps rising.
So here is our allbound waterfall:
1) 1-2 big ideas per week. I create 1 longform piece, Claude repurposes it
2) LinkedIn content + outbound to post engagers
3) X, YouTube, cold email and SEO / GEO
4) Thought leader ads + Meta ads (no clue what I'm doing there yet 😅)
5) 1 lead magnet a week, webinars with partners, the newsletter
6) Free tier, then we help people build their first workflow
7) They upgrade when OXYGEN does the job for them
What would you add or remove?
I burned over $20,000 on my first SaaS company.
Hired 3 devs, built for 6 months, launched to a couple of signups.
No distribution at all.
With OXYGEN we did the opposite:
- 100+ sales calls before launch
- building in public from day one
- 1,000 signups before the product was even stable
Build in public, stay lean, scale only after PMF.
Yes, AI cooked software.
But your SaaS startup isn't in trouble.
It's the incumbents with fat headcount who are cooked.
So build a vertical agent and compete with the big guys
give me 49min and I'll teach how to build a +20k follower founder brand.
link to the vid in the comments
1 LinkedIn post got us over 300 signups.
Normally we get like 16 a day. That week I saw 69, then 74, then 94.
And Claude Code made the entire launch video.
Here is the 5-step launch strategy:
1) Build a Claude Code skills repo
2) Pick a viral angle based on X and LinkedIn trends
3) Get traction in the first hour through group chats
4) Reach out to qualified post engagers
5) Run thought leader ads once it dies off
We launch like every 2 weeks.
Any advice to make this work on X too?
This is our 3rd time applying to @ycombinator .
Since our last application, OXYGEN went from
- 450+ to 1'600+ signups
- 14 to 52 paying customers.
- We made $12'833 in revenue in October
We used OXYGEN to help us get there.
OUR GOAL
Build the GTM platform where people and AI agents work together.
Long term, we want to take on Salesforce, HubSpot and Clay.
Building has never been easier. Distribution is still hard. We want to help builders reach their ideal customers.
We've seen @aaron_epstein regulary backs GTM tech start ups and we'd love to learn from him.
Roast our application in the comments.
893 leads in 30 days with AI employees.
The system:
→ A second brain produces 5 LinkedIn posts a week in my voice
→ We create 1 useful lead magnet a week
→ An automation delivers the resource and collects emails
Grok Bot helps coordinate the agents.
I got 21k LinkedIn followers.
It brought us +1k SaaS signups.
Here is the 7 step system:
1. Optimise your profile to make your ICP and value prop clear. Have CTA's in featured section
2. Build your second brain by giving Claude Code your backstory, voice and 4 content pillars.
3. Post 4x a week using your skills, but write the hooks yourself, AI is still too bad for that
4. Share 1 lead magnet a week and let OXYGEN DM the link to commenters.
5. Comment daily under creators in your niche with something you've actually done.
6. Use OXYGEN to qualify your engagers, then reach out to them with a question.
7. Analyse the your pasts week of content and iterate based on what works.
How I'd get my first 10 customers (Don't do cold outbound)
Start with warm leads.
1. Pull signups, LinkedIn connections, followers, post engagers and profile viewers into 1 list.
2. Remove duplicates, customers, opt-outs and people already in outreach.
3. Score company fit and buyer fit with AI. Rank by recent activity.
4. Research the qualified leads.
5. Create separate campaigns for signups, post engagers and your network.
6. Use their interaction and your research to personalize each message.
7. Refresh the list daily and add new qualified leads to the right campaign.
All can be done in OXYEN. Click the link below to get started for free.
My LinkedIn outbound pulls in numbers like:
50% acceptance. 25% reply rate. 42% positive replies.
Here is how we get these numbers consistently:
- I post 5x / week to warm up prospects
- We only message warm signals like post engagers, profile viewers, new followers and signups
- OXYGEN scores every one against our ICP before we spend a message
- OXYGEN generates a personalised opener and asks a relevant question
That's why our positive reply rate is that high.





