Identity designer. Your logo should work as hard as you. My identity systems get good brands recognized instantly. Let's rid the world of lousy logos!
Baltimore, MD
Joined May 2021
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Most small businesses don't notice how weak branding costs them money...
I create logos that get good brands recognized instantly.
Let's build you a lasting brand together.
tinyurl.com/betterlogonow
I'm convinced design is 20% making stuff and 80% walking away and coming back 20 minutes later to see of it looks like shit or not.
X is telling me I already have 910 impressions tomorrow.
Either they're counting Europe/Asia views by user timestamp...or Elon has a time machine he isn't telling us about.
50/50 I'd say. 🤔
Running a business in Maryland just got harder.
Is your logo out of date?
I craft identity systems that set good brands apart from the competition.
You can have a logo and system that work hard for you.
Selling is easier when you have pride in your brand.
tjbcreative.com/bmorelogo
Got a question about how/where to use your logo?
Ask in the replies. I'm answering all day.
#SmallBusiness
GM all. I'm up to 282 followers. I'd love to get to 500 by the end of the month. If you're into design, branding, or anything #smallbusiness let's connect!
Is generic imagery ALWAYS a bad thing?
Not necessarily. There are situations where the use of common visual imagery makes sense.
A generic image can work when that image is a literal representation of the brand name. The most obvious example of this is Apple. But in the case of Apple, the name and logo have nothing to do with computing, so the mark distinguishes the brand effectively.
Trade symbols, by contrast, are generally less effective. For starters, your competition has access and a claim to the same images and icons that you do. But there are ways to make it work...
The key to making a generic image work is to give it a unique, distinctive style. That's the approach I took when I created this mark for a painting & interior design company in Virginia. Normally, a paintbrush would be cliché imagery for a painter.
The strategy here was to create a radical, impressionistic take on the brush motif. This aligned with the company's focus on modern design for high-value clients.
Yes, many paint contractors use a brush as a mark. But only one company uses an abstract, single-color mark that incorporates the owner's initial in the negative space. Only one company uses a brush made with my unique combination of strokes.
What makes this mark work in context is the LACK of literal representation. No bristles. No drips. No definitive outline.
This is the type of logo project that's the most fun for me as a designer. When style and artistic expression become the distinguishing elements in a logo, some really cool things can happen.
Cheers,
TJ
#logodesign #smallbusiness #branding
Are you an auto mechanic with a wrench in your logo?
You can do better.
tjbcreative.com/betterlogono…
Are you a plumber with a dripping faucet logo?
You can do better.
tjbcreative.com/betterlogono…
Are you an electrician with a lightning bolt logo?
You can do better.
tjbcreative.com/betterlogono…
Are you a contractor with a roof/window in your logo?
You can do better.
tjbcreative.com/betterlogono…
Small Business Owners:
What's one thing you'd like to know about logo design or usage?
Ask in the comments. I'll do my best to answer all.
Don't. Just...don't!
This is one of the deadly sins of branding. And it's the one small businesses commit most often.
If your logo doesn't neatly fit in a space, stretching or squishing it isn't the answer.
DM "Logo" for help.
#smallbusiness
