Managing Director, Measured Direction Analytics. Helping companies and agencies make the most of their customer data.

Singapore & Connecticut
Joined February 2009
Breaking away: The secrets to scaling analytics tmllr.us/5dr via @mckinsey #measure <- I have found that #2 the focus on the last mile and #6 building agile, cross-functional teams is really easy for small orgs and really tough for large ones.
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Apologies to American and Canadian travelers, the airlines, and the relevant regulatory agencies. I didn’t realize naming my new airstrip “; drop table airports;” would create so much chaos.
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Quick. You're in a meeting and this is presented. What's your takeaway?
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Party City filing for bankruptcy… goes to my theory that no retail with physically dirty or chaotic stores can survive.
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Tom Miller retweeted
It makes me very uncomfortable to ask for things but i'm going to do it anyway. My buddy @randyzwitch at @ZwitchGuitars is close to 1,000 subs on YouTube. 1,000 subs unlocks A LOT of value for a brand. Check out his channel and consider subscribing 🙏🏼 youtube.com/@zwitchguitars
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I love it when an agency/vendor asks to install their own GTM container on a website that already has one implemented. Me: We/our client is getting full admin access to that container right? Them: No. Me: Try again.
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Tom Miller retweeted
so what if we just ... didn't use the GA4 UI? - data is in BQ - looker studio offers more control over how dimensions/metrics are (mis)used anyone have experience with this kind of arrangement? pros/cons? maybe a blog post?
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ChatGPT is going to massively change everyone’s lives. Other classic Twitter misreads: Twitter is going to die as everyone is moving to Mastodon. The Chicken Sandwich from Popeyes is a good fast food chicken sando. Invest heavily in Cryptocurrency.
Tom Miller retweeted
Every person I know working on recommender systems was asked like “when do you use Jaccard versus cosine similarity” during their interviews and spends about 65% of their time doing Airflow.
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Wait a second, these are not real error bars … the author literally just put the letter “T” above the bar graphs 😭
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Still holds up.
Let me save you some time and summarize the FTX Twitter rabbit hole you might otherwise fall into tonight: EVERYTHING YOU EXPECT
Tom Miller retweeted
Hello everyone, I have successfully made a Regex which accepts valid JSON and rejects invalid JSON
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Precision vs Accuracy xkcd.com/2696/ m.xkcd.com/2696/
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I think a lot of what’s happening in the data space right now is explained by looking through the lens of “data engineer” vs “analytics engineer”. Each has a different (but overlapping) set of tools/skills/responsibilities. I’m not convinced “analytics engineers” need to exist.
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Let me save you some time and summarize the FTX Twitter rabbit hole you might otherwise fall into tonight: EVERYTHING YOU EXPECT
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Fuck it everyone start a blog. We are bringing back 2006.
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[Hey Yishan, you used to run Reddit, ] How do you solve the content moderation problems on Twitter? (Repeated 5x in two days) Okay, here are my thoughts: (1/nnn)
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I know this sounds crazy… But with $PTON at ~$2.5B, there is serious opportunity in the space to take it private and make some strategic acquisitions to consolidate luxury fitness/endurance brands. We are in the middle of a demographic global tidal wave in this space.
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$PTON + @wahoo (private) + @PolarGlobal (same) + @tonal (same) + @Strava (same) + @cervelo/@trek (bikessss) + @hoka or other non-@on_running shoe company (holding company) + @IRONMANtri (same) + apparel/accessories. Synergy for days. If you want to help me raise, LFG!
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Final point: all of these brands are/will be heavily involved in developing applications for the “metaverse”… a big piece of AR/VR’s future will be fitness-related, much more so than virtual work meeting spaces. Their technology ecosystems are, at best, fractured.