Brand strategy for an age of disruption. A new series of 10 masterclasses by strategists like Zoe Scaman, @tommorton and @rshotton for client, agency and freelance strategy people curated by Hoala. My session's on effective brand building creativity. hoala.online/

Write a couple of posts about AI and your condemned to getting served ads like this. That headline, just wow.

A vida presta, Brasil! Fun couple of days in São Paulo with our amazing clients and Jellyfish team. Hopefully I’ll be back soon.

With Crumble (who’s 4) in a couple.

Can I just check something…is your puppy a Cavalier King Charles? This is ours, Binky.

LinkedIn job reco's never fail. Today it thinks I'd be a shoe-in for head of strategy for the Church of England. But as it's not Global CSO, just HoS EMEA, not sure it's for me 😉.

Twitter used to be good at this, doubt it works now, but let’s see. I’m in Paris all this week and have time for a coffee or drink with connections. Anyone else in this beautiful city?

Long & Short. Brand building & sales activation. Brand & performance. Tomayto & Tomahto. Whatever words you use, @WARCEditors have a great new visual to explain it. Sharing more of this at Google Think 2025 Stockholm next week. Do join if you can. @ThinkwithGoogle

Sweet. Thank you @BBHblacksheep for the unexpected smile in the mind.

What are the best value or price perception campaigns and ideas of all time? (Eg VW Polo ‘Surprisingly ordinary prices’). The age of my references is really showing on this one and really would love more recent examples.