Atria

We owe you an apology. RYZE, AG1, Huel and Dr. Squatch are all running the same hook right now, and we should have told you sooner. RYZE's apology static climbed to #1 of its 5,976 ads. Huel's has been running for 3 months. Here's how they say it: → Dr. Squatch: "We need to apologize to anyone who bought Dr. Squatch before this deal." BURGA and Lume ran the exact same line. → Huel: "We need to apologize to everyone who bought Huel before this." → AG1 lets a creator say it: "If you recently purchased AG1, they owe you an apology." → RYZE: "If you bought RYZE last week, we apologize. And if you waited... You're in luck." Nobody's actually sorry. The "crime" is always good news. Why it works: → An apology sounds like news, so people stop scrolling → Every claim turns into a confession: "Yes, we told you..." → The discount finally has a reason We put 49 apology ads on one board (37 still running) and broke down how they're built: the 6 things brands say sorry for, the scripts they copy word for word, 12 hooks to steal and a prompt that writes yours. Want it? 1. Follow our account 2. Apologise to us Too lazy to comment? Fine. We're not sorry 😛 Guide: eminent-jaguar-5f2.notion.si… Ad board: app.tryatria.com/workspace/b…

BREAKING: Object recovered from the Ross Ice Shelf. Inside: last year’s winning Black Friday ads. How it works? We may never know. (We do. It’s BFCM Mode in Atria.) Click “Go to BFCM 2025” and the ad library goes back to Nov 1 – Dec 4, 2025, showing only the ads brands ran for Black Friday and Cyber Monday. Filter by how long each ad stayed live and how many times the brand reused it. Brands don’t keep paying for an ad that isn’t selling, so the ones left are the ones that worked. Clone a winning static onto your own brand. Adapt a winning video script to your product. You go into this Black Friday with ads that already worked. Up to 41% off for BFCM → tryatria.com We broke down 43 BFCM ads, last year’s longest-runners plus the ones already live, and turned them into a playbook. Want it? 1. Follow our account 2. Reply “BFCM” and we'll send it over. Too lazy to comment? Fine 📷 Playbook: eminent-jaguar-5f2.notion.si…

The best ads on Meta play to one of two things. Your buyer's worst fear. Or their best desire. The attached one plays to both. 8 minutes long, live since Oct 15, and still top 20 out of 2,500+ ads on its page. It sells a blood sugar supplement. But the fear isn't diabetes. It's your daughter saying she can't leave the kids with you anymore. Or you hurting your grandkids. And the desire isn't a lower A1C. It's the front row at your granddaughter's recital. The last line says it all: "Don't wait until someone has to take your keys." → Nobody's scared of a number. They're scared of what it takes from them. → Nobody wants a number either. They want what it gives back. → The product is just the bridge between the two. Meanwhile your brand is still opening on a product shot and a 20% off code. We broke down how it's built in a playbook: the 5 beats that take the viewer from the fear to the desire, how to find the moment your buyer dreads, and 10 hooks to steal. Comment 'FEAR' if you want me to send it in replies. If you don't want to then just take it for free 😛: eminent-jaguar-5f2.notion.si…

Everyone else is lining up at the doors. You already know what’s inside. BFCM Mode is live in Atria. One click rewinds Inspo to Nov 1 – Dec 4, 2025 and keeps only the ads that mentioned BFCM. The numbers on each card are the tell. “19d · ×6” means a brand ran that creative across 6 ads and kept it live 19 days. The ones brands kept paying for. Clone the static. Rewrite the script. Find your BFCM winners. Up to 41% off for BFCM → tryatria.com We broke down 43 BFCM ads, last year’s longest-runners plus the ones already live, and turned them into a guide. Also pulled the top BFCM ads from AG1, RYZE, Dr Squatch, Glossier and 8 more leading brands. Want it? 1. Follow our account 2. Comment “BFCM” Too lazy to comment? Fine 📷 Guide: eminent-jaguar-5f2.notion.si… Ads: app.tryatria.com/workspace/b…

Friends just announced a new season. They’re in their 50s now and selling wrinkle cream The whole season is 5 minutes long, but you'll still watch it. Because you already know this room. You spent 10 seasons on that couch. That’s familiarity. Your brain clocks the set before it clocks the ad, so your thumb stops. Someone else already did the hard part: 10 years of making you care about a group of friends in a coffee shop. Koriderm just pulled up a chair. And the people who grew up on Friends are the ones buying wrinkle cream now. The reference picks the audience before Meta does. Here’s what else it gets right: → It opens on gossip. “Did Claire get something done?” You need to know. → One line tells you who it’s for, and it’s a compliment. “You’re 57, and frankly, it’s becoming disrespectful.” → The problem isn’t wrinkles. It’s not recognizing yourself in a photo your kid sent. Everyone it’s aimed at has been there. → It cracks a joke every time it gets heavy. Nobody scrolls mid-laugh. → The cream shows up 2 minutes in, and her sister brings it, not the brand. The skeptic says “that looks like toothpaste” before you can. → It undersells on purpose. “I didn’t wake up looking 20 years younger.” So you believe the rest. → The sale happens on screen. “I panic shopped.” “Too late, I already bought two.” Peer pressure, played for laughs. If a wrinkle cream ad can be this watchable at 5 minutes, your 30-second ad has no excuse. We wrote a playbook on borrowing familiarity: picking a reference your buyer already loves, building the scene with AI, and NOT GETTING SUED. Want it? 1. Follow our account 2. Comment “FRIENDS” Too lazy to comment? Fine 😃 Playbook: eminent-jaguar-5f2.notion.si…

AI David Attenborough is selling compression socks now. It’s Viasox’s #1 ad out of 765. It’s over 2 minutes long, and it’s beating their ad with the real Snoopy. There’s a lesson in here for every category, not just socks. Here’s why it works: → The problem introduces itself. It's direct and captures everyone it's intended for straight away: “I’m plantar fasciitis.” → It roasts the excuse their consumers use. “She blames being 49. Cute.” → It explains why she never fixed it: the pain fades, so she thinks she walked it off. → Everything hangs on one moment: the first step out of bed. Anyone who’s felt it sees themselves instantly. → The socks don’t show up until 1:10. By then you already want the fix. → It ends on an eviction: “I don’t live here anymore.” It mirrors the first line, so the story feels finished. Funny part: their competitor Koprez’s #1 ad opens with “I’m your plantar fascia.” Viasox gave the mic to the villain. The lesson for everyone else: sell the moment, not the condition. Every problem has a “first step.” We pulled the top foot pain ads into one board and wrote a playbook on finding yours, whatever you sell. Want both? 1. Follow our account 2. Comment “SOCKS” Too lazy to reply? Fine take it and run: Playbook: eminent-jaguar-5f2.notion.si… Board: app.tryatria.com/workspace/b…

Lymphoria doesn’t miss 😤 This is a 5-minute ad for lymphatic drainage drops. It’s been running for 33 days, and it’s #7 out of 2,593 ads on the page running it. That page isn’t even their brand page. In the last 7 days, their official page launched 1 new video ad. 8 other pages launched 1,968. Their site went from 350K visits in April to 5.4M in September. How they do it: → One reframe, a thousand stories. 600+ of their ads say “It’s not fat. It’s waste.” → The story does the targeting: cheated-on wives, divorced dads, truckers, weed smokers, women in menopause → The bottle doesn’t show up until 2:40 in → The stories end where they started. Same stairs, same door, different person We broke down the whole machine: the 8-beat story template, 26 hooks to steal, their landing pages, the page network behind it and made a board with 29 ads from the last 7d. Want it? 1. Follow our account 2. Comment “EUPHORIA” Too lazy to comment? Here are the links: Playbook: eminent-jaguar-5f2.notion.si… Ad board: app.tryatria.com/workspace/b…

This is the #1 ad out of 996 for a UK turmeric brand. It’s 4 minutes long. 2.25M people in the UK have seen it in 20 days. The brand runs the exact same pitch with a 52-year-old tradesman talking to camera. Same copy, same headline, launched a day later. That one: 420K. This one: 2.25M. Why it works: → The words do the targeting. Every line is written for a British scaffolder with knackered knees → The picture does the stopping → The skeptic is the hero. He’s already tried turmeric and says it did nothing → The brand isn’t named until past the halfway mark And it’s not a fluke. 6 days later they launched another one for liver support. Also #1 on its page, 1.2M reached in 14 days. Your customer doesn’t need to see himself. He needs to hear himself. Meanwhile you’re still paying UGC creators to “look like the customer” 😛 We broke down the whole template: the 9 beats, the lines they reuse word for word, and how to make one with AI. Want it? 1. Follow our account 2. Comment “BABY” Too shy to comment? Here are the links: Playbook: eminent-jaguar-5f2.notion.si… Ad board: app.tryatria.com/workspace/b…

The best hair ads on Meta aren't selling shampoo. They're selling a new diagnosis. And it's printing. For example, the attached one is Flakes' #2 out of 400+ live ads. Live for 5+ weeks. Their #1 opens with the exact same three words: "Most people think." Hair is one of the most saturated categories out there. Your customer has already tried 10 products. So the winners stopped claiming they're better. They tell people their problem is something else. → It rewrites the past. Every bottle on their shelf becomes proof they were treating the wrong thing. → It takes the blame off them. They didn't fail. The products did. → It kills the competition. Yours is now the only product built for the "real" cause. → They take their time. These ads run a median of 99 seconds. The ones selling a look? 28. We read the first line of 30 of the top hair video ads running right now. 10 of the 18 selling a fix (dandruff, hair loss, greys) open with a diagnosis. Of the 12 selling a look: zero. Meanwhile your brand is still yelling "clinically proven" at people with a shelf full of clinically proven. We put all 30 on one board and broke the pattern down in a playbook: the 6-beat structure, 5 ways to show what can't be seen, and 12 hooks to steal. Comment 'FUNGUS' if you want me to send both in replies. If you don't want to then just take them for free 😛: Board: app.tryatria.com/workspace/b… Playbook: eminent-jaguar-5f2.notion.si…

1 in 9 American adults is on a GLP-1 right now. Two years ago it was 1 in 33. The brands selling them are printing. Lilly did $14.9B on Mounjaro and Zepbound in one quarter. That’s $163M a day. And honestly? Their ads are better than yours. We went through some GLP-1 brands in Atria. Hers launched 291 new ads in the last 7 days. Noom’s #1 ad has been live for 580 days. Ro’s #2 ad is 6 seconds long and has run for 4 months. Smart brands outside the category are already copying them. Quiz funnels, price anchors, a side effect your product fixes. None of it is GLP-1 specific. It works just as well for a serum as it does for a shot. Reply “SHOT” if you like replying. Don’t feel like replying? Fine, take it for free 😛: app.tryatria.com/workspace/b… Hers ships 40+ new ads a day. How many did you ship this month? lol

We organised the 45 best Rosabella ads. What's printing: → Soap opera dramas. A 25-year-old neighbour tries to seduce a 55-year-old husband. A cop pulls over the dad she hasn't seen in 31 years. The longest runs 46 minutes. → Pixar kidneys and LEGO. Cartoon kidneys in a hospital. A LEGO guy begging you to help empty their warehouse. → Insiders with secrets. A county coroner who "opened over 4,000 chests." An Amish farmer and a warehouse worker who both "tell the truth." → Reverse psychology. "Do NOT buy Rosabella on Amazon." "They're LYING to YOU about BEETROOT." → Hallmark short stories with a disclaimer. "Call him Walt." "They're sketches, not people." All selling beetroot. → One script for the long ones. The doctor only looks at "the numbers." A friend explains "the rust." The Amazon beet is "red dust." An Amish heirloom beet saves the day. Comment 'BEET' if you want me to send the board in replies. If you don't want to then just take it for free 😛: app.tryatria.com/workspace/b…

This is free sauce. 29 crazy AI storytelling ads from top brands: IM8, PetLab, RYZE, Resilia, Ankhway and Quasi. These aren’t random picks. Every one has ranked in the top 10 of its brand’s ad account, and most hit the top 5. The oldest is PetLab’s x-ray dog. It’s been running for 118 days and is still the #1 ad out of 424 they have live. And some people still tell you to keep ads under 30 seconds. Quasi’s #3 ad is nearly 6 minutes long, and it’s been running for 87 days. Steal the format, swap in your product, and stop paying for UGC that dies in a week. Reply “STORYTIME” if you like tickles. Here's the board for free: app.tryatria.com/workspace/b… If you’re not using Atria, what are you even doing lol

We organised the 30 best Lymphoria ads. What’s printing: → AI Pixar dramas. A husband gets cheated on, then “drains” his dad bod. Some run almost 10 minutes. → Fake apologies. “I need to publicly apologize to anyone who’s bought Lymphoria, because I lied.” Live for 119 days. → Ads telling you not to buy. “Whatever you do, do not buy these drops.” → Gross before/afters. Beer chest, man boobs, sticky poops. → A persona for everyone: wine moms, weed smokers, menopause, kidneys. Comment 'BORED' if you want me to send the board in replies. If you don't want to then just take it for free 😛: app.tryatria.com/workspace/b…

Drama ads are printing right now. Watch time is through the roof. Next to VSLs, nothing beats them at the top of the funnel. The best ones don’t sell a product. They sell a fear, then the fantasy that fixes it. The viewer has to see themselves in the first 3 seconds. The wife nobody looks at anymore. The husband who let himself go. The woman who gets passed over at work. Then you let them live the version of themselves they secretly want to be. The one who gets noticed. The one who gets the last word. Your product is just how they get there. Most brands skip the fear and go straight to the product. That’s why nobody watches past the first 3 seconds. Every age group and background is scared of something different and dreams of something different. Get that right and you’ll never run out of concepts. And come up with the idea yourself. AI can write the script. It has no clue what keeps your customer up at night. We wrote the full playbook: the 6 parts every drama ad needs, 8 hooks to steal, live examples and a scripting prompt. Here: eminent-jaguar-5f2.notion.si… (reply “DRAMA” if you like replying and we'll send it over too 😃) If your drama ad is a girl crying in her car until she finds your gummies, that’s not drama. That’s a cry for help.

We have the BEST ad data in the game. NO MATCH. Here's ONE pull from the Atria MCP. We asked it for everything we have on IM8, David Beckham's supplement brand. → 7,425 ads live right now → 5,850 launched in the last 30 days. That's 195 new ads a day → 4,160 of them running through other people's pages, including Sports Illustrated, The Dodo, Fortune and NY Post → 100+ landing pages, one for every angle → 1 script template running on 360+ ads → Longest-running ad: 167 days and counting → Beckham's name shows up 90 seconds into their #1 ad → Their biggest hook isn't about him. It's about people who drink Every hook verbatim. Every landing page. 11 script teardowns. The angles they're leaving on the table. 18 sections. Comment "Banana" if you can't read. As for the MCP pull, it's free here: eminent-jaguar-5f2.notion.si… Imagine knowing this much about a prospect before the first call, or about your biggest competitor in one prompt. And if you don't, relax. They probably already know this about you :)

Meta is on a banning spree. Your ad account could be next. Waves of bans are hitting brands of every size, so we put the entire survival guide in one place: 1. Prevent it: banned-word swaps for supplement, beauty and pet brands 2. Contain it: the setup that makes one ban cost one account, not the business 3. Fix it: what to do the morning it happens, with appeal templates 4. The feedback score: why your CPMs doubled overnight Free. Comment "BANNED" if you want, but the link's right here: eminent-jaguar-5f2.notion.si…

We tracked 5,449 Resilia ads over the last 90 days. 4,790 of them sent people to the exact same page. One bag of oil of oregano: $34.99. Two bags: $54.99. So the second bag costs $20, it comes with a free glass jar, and it's the one flagged Most Popular. Three bags: $79.99. Except the third bag isn't oregano. It's their Vitamin D3 + K2, plus a free travel case. That's how you get someone to try your second product on their very first order. Under the tiers, a "Gifts Unlocked" bar ticks off free shipping and the jar, then shows one last gift with a padlock on it. There's only one way to open it. The page calls it $219.97 worth of stuff for $79.99. Meanwhile the ads kept changing. Over 100 hooks, about 55 new ads a day: bloating, sugar cravings, gut health, and a whole batch written for wives buying it for their husbands. The page they landed on didn't change. Most brands spend weeks on their ads and five minutes on the page those ads send people to. But the offer is what sets your order value, and your order value sets how much you can pay for every customer. The Offer & AOV Playbook (2026 edition), free: - How to build tiers people actually pick - Gifts instead of bigger discounts - Upsells after checkout that cost nothing in ad spend - Subscription sold on the first order - How to work out your allowable CAC - Two copy-paste AI prompts: one builds your offer, one writes your upsell page Don't need to comment or give us your email. Just take it. Here's the guide: eminent-jaguar-5f2.notion.si… It's 6 pages of plain text. If you can't focus for 6 pages, you can't fix an offer either.

Your churn rate is one number hiding three different problems. Someone who cancels after their 2nd order never got what the ad promised them. That's an ad problem. Someone who cancels after their 5th order did get it. It just stopped feeling worth the money. That's a product problem. A card that gets declined on the 4th order isn't a cancel at all. Most stores count it as one anyway and never try to get the money back. Three problems, three different fixes. One blended churn number can't tell you which one you've got. Put it all in one free playbook, The Subscription Playbook (2026 edition): - The 7 subscription numbers that matter, with the formulas - Churn by order number and by signup month - 2026 benchmarks to compare against - 7 fixes that keep people subscribed - How to recover failed payments - A copy-paste AI prompt that builds your dashboard from one export Target: 40%+ of first orders on subscription. Sold on the first order, not tacked on after. Read it here: eminent-jaguar-5f2.notion.si… It's just text. If you can't sit through 7 pages, you have no business running a brand.