Unscripted SEO by @SEOarcade with @jeremyriveraseo exploring the real SEO industry with authentic, in-depth, unscripted interviews with SEOs all over the world.
Joined January 2024
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Why AI rollouts stall: group dynamics. Dr. Gleb Tsipursky on Unscripted Small Business. Listen: unscripted-small-business.ca…
Unscripted SEO retweeted
The messy middle just gets messier and messier.
Thanks for having me on @JeremyRiveraSEO ! Absolutely loved it.
Also, your podcast pipeline is 🤌
Attribution is two questions, says Keith Perhac of #SegMetrics:
First touch: where did people first find you?
Last touch: what did they do right before they converted?
Full episode on Unscripted SEO: unscriptedseo.com
Claude found $1,500 of retargeting spend in a Mahjong game in the Philippines. 3 agencies over 8 years missed it.
The audit, step by step:
seoarcade.com/seo-sop-audit-…
What do you tell the person who thinks AI will replace them? Dr. Gleb Tsipursky says flip the script. youtube.com/watch?v=RZwnWGJa…
"Chat is the new user interface for a lot of SaaS." Keith Perhac barely logs into his own product now. He asks Claude.
Trust, but verify.
youtube.com/watch?v=KKuGKBuR…
Your website is the end of the funnel now. Keith Perhac (SegMetrics): awareness lives on social, ads and LLMs, and the site is the conversion play. SEO hasn't gone away. It changed where it's leveraged. #SEO #zeroclick
Your gut is the wrong guide for rolling out AI to your team. Dr. Gleb Tsipursky on the gap between owners and employees. unscriptedsmallbusiness.com/…
Unscripted SEO retweeted
It's so true. When you've been chatting for a while, you know each other.
In fact, @WarrenLNaida and I met way back and he hired me in 2019 (right?). We've written 4 books together and hundreds upon hundreds of articles for clients since then.
"Small talk is the social glue." @BridgetMWillard on how X builds trust before the meeting.
the-unscripted-seo-interview…
"You can't just post and ghost." @BridgetMWillard stayed on X until 11pm the day the PHP vulnerabilities leaked. A brand needs a human voice.
youtube.com/watch?v=5XFEFmOb…
"SEO is words, and words are SEO." @BridgetMWillard on why a Twitter handle is a URL and X still feeds Google and AI.
unscriptedseo.com/bridget-wi…
Keith Perhac of SegMetrics: attribution is not a panopticon. Ask two questions - where did they first find you, and what did they do right before they bought?
unscriptedseo.com/keith-perh…
Team scared AI will replace them? Dr. Gleb Tsipursky says flip the script - the people who learn to use AI well are the ones who stick around.
unscriptedsmallbusiness.com/…
AI workslop is resistance. Force AI on worried employees and you get polished output with problems in it. Dr. Gleb Tsipursky on the psychology of AI adoption.
Full episode: unscriptedsmallbusiness.com/…
300,000 retargeting clicks in a week? @segmetrics founder Keith Perhac knew it was impossible. Claude found buried settings: $1,500 spent on ads in a Mahjong game in the Philippines. 3 agencies, 8 years, nobody caught it.
Full episode on Unscripted SEO: unscriptedseo.com
AI is an average machine. Keith Perhac of SegMetrics: in marketing, you can't do the same thing as everyone else and succeed. So who brings the new idea?
Full episode on Unscripted SEO: unscriptedseo.com
#SegMetrics #AI
Attribution is two questions, says Keith Perhac of #SegMetrics:
First touch: where did people first find you?
Last touch: what did they do right before they converted?
Full episode on Unscripted SEO: unscriptedseo.com