Uri Baruchin (@uriba) header
Uri Baruchin (@uriba) profile picture

Strategist. Teaches the D&AD’s creative strategy masterclass. Culture, marketing, technology, and random thoughts. Cyberculture nerd since 1993.

London
Joined March 2007
Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)Photo by Uri Baruchin (@uriba)
Hey, hey. As an early New Year resolution, I've uninstalled most social media apps. I'm going to be here a lot less. For professional stuff, try you-know-where.
2
1
331
We are moving to Substack shortly - mailchi.mp/cc9994733fdb/pers…
1
270
🏆 @BarclaysWSL champions 🏆 @AdobeWFACup winners Our best ever season! 🩵
64
744
23
4,638
84,402
What a team. 🏆
6
104
3
1,088
11,520
Just pay her.
"Manchester is my home" Bunny Shaw on her future at Manchester City 👀
70
Dramatic late winners, a perfect home record, and true team spirit. How we won the @BarclaysWSL title 🏆👇
2
39
372
9,149
Andrée 💬 It's been an amazing few days. [Wednesday] evening was amazing and yesterday was also great... You can see for the players it was something special.
2
17
294
5,324
🏆 @theofficialfwa Women's Player of the Year 🏆 Congratulations, Bunny 🩵
107
604
41
5,993
98,478
WE'RE GOING TO WEMBLEY!!! 🤩 🔵 2-3 🩵 @okx
🤝 Paid partnership
141
1,131
147
9,082
188,093
History makers. 💙🤍
10
111
16
1,024
35,237
Uri Baruchin retweeted
NEW VIDEO On YouTube now. For free. No ads, no sponsorships, just pure uncut content.
201
485
259
8,204
1,061,685
Uri Baruchin retweeted
So they’ll arrest 474 people for holding signs opposing genocide, but the people trying to burn down immigration centres have legitimate concerns? Is that right? Have I missed something?
8
19
1
158
8,446
My new Tangent is about the first great female rock guitarist's magnum opus "Sexual Personae." Topics include decadence, Rousseau vs Sade, chthonian female nature, and post-woke theories of trans identity—or, how the sexed body constructs discourse. Up now on Patreon.
142
99
53
2,043
666,167
Every era of pop culture is exactly as irrational as this, but it’s only visible in retrospect
what happened in 2010-15 man. we were seized by some kind of faux frontiersman cult for urbanites. probably the worst cultural era in history: - stomp clap hey music. lumineers, mumford & sons, imagine dragons etc. awful. no redeeming qualities whatsoever - stipped down exposed brick burger halls with signs saying "eat" on reclaimed barnwood. dim edison bulbs. drinks served out of a mason jar - facial hair and flannel. bears and overdone mustaches popular with the soft urbanite types. lumberjack core - relatedly, "manly" trinkets for dudes. beard oil. shaving kits. axes and leather aprons. "modern gentleman" brands in subscription boxes. packaged masculinity for consoomers. closely linked to reddit culture - apothecarycore. every brand became a twee "Co." all using the same serif typeface - heritage liquor and accoutrements. whisky as a personality trait. elaborate glassware setups what the hell was this? why did everyone collectively lose their minds
55
55
7
2,288
159,840
Do one where you go inside Mona Lisa’s mouth
Something fun we discovered: you can use #Genie3 to step into and explore your favorite paintings. Here's a short visit to Edward Hopper's "Nighthawks".
23
22
1
1,264
91,263
How GenAI shapes the way you think and what you can do about it. Also, a podcast trilogy. The new newsletter. mailchi.mp/f7985c7031a3/pers…
1
101
What GenAI will do to your brain 🧠 - mailchi.mp/f7985c7031a3/pers…
87
Creative paths, thinking traps, mergers, and working from home. New-sletter. mailchi.mp/31f58dbcd5de/pers…
46
Creative paths, thinking traps, mergers, and working from home. - mailchi.mp/31f58dbcd5de/pers…
49
and I'm also ubaruchin on the sky one.
45
Bots, fluff and the value of honesty - mailchi.mp/2c458441c662/pers…
56