TR (@velk) profile picture

TR

@velk
Joined March 2008
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Massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.
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This week's edition of Vectorscope, dropping Tuesday morning, I talk about the importance of staying grounded in the midst of hype cycles.
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If #cybersecurity #marketing is your jam, get a fresh dose of strategy, trends, and insights delivered to your inbox. vectorscope.thechiefmarketer…
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Q: The issue with everything living in the cloud? A: 10.5 hour flight with no wifi.
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Happy Saved the Crew Day 2024! 🖤💛👏👏🙌 Tell everyone you know. 📣 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Crew96 | #vamoscolumbus | #savethecrew | #savedthecrew
Image from Supporter Supply Co (@SupporterSupply)
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ICYMI I just published this week's edition of 🔼 The Build Up. This week I shared the difference between GTM and product launch strategies. And why you need both. Sign up now and I'll send you today's newsletter. thebuildup.bet/subscribe/
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60% of respondents are prioritizing budgets toward generating new business over retaining existing clients. And 70% are increasing their lead generation spend. /2
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With everyone chasing new clients, competition is fiercer than ever. Perhaps it's time to rethink our strategies. Investing in customer retention might just be the competitive edge we need. /4
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Sometimes, keeping what we have is smarter (and more cost-effective) than chasing what we don't. What are your thoughts on balancing acquisition and retention? 🔼 I wrote about this, and more from the report, in my free weekly newsletter. thebuildup.net/subscribe/
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The Race for New Business in B2B Marketing 🚀 According to the 2024 LinkedIn Benchmark Report, B2B marketers are doubling down on acquiring new customers over retaining existing ones. That means there's an opportunity to operate smarter. /1
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Diving back into Meta ads has me like:
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Frontier BioHealth Mentoring day 2 with @gener8tor is kicking off. This should be a good one!
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Affordable Market Research Tip #3: Leverage Social Listening 👂 Monitor online conversations on platforms like Twitter, Reddit, and industry forums to understand trends and customer sentiments. Social listening allows you to gather insights about your market and competitors. Stay informed and adapt your strategies accordingly. [1]
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[2] This can be done with free or low cost tools. However, more sophisticated social listening generally requires paid tools, which can add up quickly. Leverage what you learn by feeding the insights you glean into marketing playbooks, competitive analysis, or your customer CRM.
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Affordable Market Research Tip #2: Utilize Online Surveys 📝 Online surveys are a cost-effective way to gather data from a broader audience. Use free tools like Google Forms or SurveyMonkey.
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Keep your surveys concise to increase completion rates. Consider offering a small incentive to boost participation but be careful with this tactic. Surveys help validate your assumptions with quantitative data.
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Affordable Market Research Tip #1: Conduct Customer Interviews 🗣️ Direct conversations with potential or existing customers offer invaluable insights. Prepare open-ended questions to encourage detailed responses, listen actively, and look for patterns in their answers.
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Unlock Affordable Market Research Strategies! 🧐💡 Understanding your customers is crucial, but it doesn't have to be expensive. Learn affordable methods like customer interviews, online surveys, and social listening. 👉 Read the full article now! thebuildup.net/newsletter/un…
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Yesterday I wrote about Data Governance in The Build Up #newsletter number 4 I covered: 🔼 AI Data Governance is a Must 🔼 Where AI falls short in certain B2B industries 🔼 An oddly named productivity assistant 🔼 And more… thebuildup.net/weekly/the-im… #B2B #MarketingStrategy
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