A content marketing agency for SaaS companies in the vacation rental industry. Tweets about #shorttermrentals and #contentmarketing. And cats.
Barcelona, Spain
Joined December 2019
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“Content is not just for getting people into your ecosystem to become a customer. Content is also for helping your customers solve their biggest problems.”
We’re joined here today by Erin Balsa, founder and Chief Picky Editor as Erin Balsa Content Marketing.
On episode 64 of the Flying Cat Marketing Podcast, we’re talking about strategic gating of content and how companies can shift away from a MQL-only strategy and focus on SQOs.
In this episode, you’ll hear:
✅How Splash Pages can be a form of strategic gating
✅How content marketers can increase their leads by adopting a customer-first approach
✅Why it’s crucial to balance high-intent and low-intent leads
Tune in to learn more!
Full episode: flyingcatmarketing.com/inter…
While some believe that a marketing team can function without a product marketer, Camille Trent, the head of marketing of Dooly, say that’s not a sustainable and effective strategy.
Tune into this latest episode of the @Flyingcatmarketing podcast to learn more about:
✅What happens if a marketing team does not have a product marketer
✅The benefits of thinking strategically as a content marketer
✅How content marketers can better understand their customers and products
This and more on episode 63 of our podcast!
flyingcatmarketing.com/inter…
Not every piece of content is necessarily worth the gate, Erin Balsa explains.
On this episode of the Flying Cat Marketing podcast, we’re joined by Erin, a glorious marketer, founder, and Chief Picky Editor at Erin Balsa Content Marketing.
During our conversation, Erin tells us about her experience with companies that adopt a detrimental and rushed mentality when it comes to content marketing, instead of ensuring a win-win scenario for themselves and their customers.
Listen on to learn:
✅How to make your content worth gating
✅How companies can adopt a customer-first strategy
✅Why you should get your gated content to the next level
This and more on episode 64 of the Flying Cat Marketing podcast!
full episode here: flyingcatmarketing.com/inter…
“Product and content marketing are the fuel and Growth Marketing is the engine.”
In this episode of the @WeAreFlyingCat podcast we speak to Camille Trent, head of marketing of Dooly, about who product marketers are, what they do, and how they bring immense value to a company.
We discuss how product and content marketing is like the fuel to the engine of growth marketing. We also talk about what that means, and what benefits can come from the close collaboration of content and product marketing teams.
Tune in to this week’s episode to learn more about what an ideal marketing team looks like and how to create it.
flyingcatmarketing.com/inter…
Treat company culture as an afterthought and you’re leaving business on the table. Cloudbeds CEO Adam Harris explains how to manage large remote teams and build a company culture that keeps employees motivated and sets you apart from the competition. flyingcatmarketing.com/inter…
Check out episode 65 of the @weareflyingcat podcast here: flyingcatmarketing.com/inter…
Can you balance high-intent and low-intent leads in a way where you can still hit your marketing metrics while also providing genuine value to your audience? Tune in to this episode of the Flying Cat Marketing podcast to find out from Erin Balsa.
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A product marketer should be mainly responsible for knowing the customer and product, right? Nope. Tune in to find out how you can create the ideal marketing team by fostering collaboration between the content& product marketers.
flyingcatmarketing.com/inter… flyingcatmarketing.com/inter…
Marcos Sabino, SEO Manager @travelperk, chats B2C vs B2B SEO, and how to make low-volume keywords work for you.
He also reveals how to use Google Search Console to mine for keyword gold, and much, much more!
Check out the full episode: tinyurl.com/2s4xc44f
#B2C #SEO
📣 Free SEO tools post. Be sure to save this expert roundup.
Analytics is the backbone of a successful SEO strategy: you need to be able to assess your strategy’s performance in order to do the right things moving forward.
These free tools help you do just that.
4. Google Search Console
This is the most accurate tool for tracking keyword rankings, CTR, clicks per query, impressions, and a complete overview of your keyword visibility.
This tool allows you to monitor, maintain, and troubleshoot your website and its ranking and coverage.
5. Do you use any of these #analyticstools? Found one you liked in this post? Let us know!