illy · growth ops (@web3illy) header
illy · growth ops (@web3illy) profile picture

community & growth systems for AI/web3 | content, incentives, automation

Phuket, Thailand
Joined April 2021
I got tired of choosing between data privacy and AI speed when working with sensitive docs. So I switched to @usewisp_io Then I did something I never expected to do as a non-developer: I built an iPhone app for it. Full story 🧵👇
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Anthropic is giving away $100 in Claude API credits. Deadline: October 18 Here's how to claim👇
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Most CTA tests are fake tests. Changing “Try now” to “Get started” will not fix a journey that asks users to leave the feed, trust the product, complete setup, and wait for value. The bottleneck is rarely the wording. It is the cost around the action. Map that cost before testing the copy👇
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The best sybil farmers don't break your campaign rules. They optimize them. They find the cheapest action that qualifies, automate it, and scale it across accounts. If that path creates no value, better detection won't fix the campaign. The reward rule is the exploit 👇
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One of my @discord apps has crossed 10k users. For me, it’s another proof point for a simple model: - content creates attention - community creates trust - product utility turns both into adoption. Without the last part, even strong distribution ends as a temporary spike. The best community-led growth doesn’t feel like marketing. It feels like “we need this here”
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The easiest sybil farm to miss is the one where every account looks legitimate. The evidence sits between accounts: - shared funding - repeated sequences - referral overlap - reused content One match proves little. Recurrence across independent layers is what matters 👇
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A busy community can still be broken. Most dashboards tell you: - how many joined - how much they talked - how many reactions they left They show scale and activity. Not whether members are progressing. This is the community progression scorecard I’d build instead 👇 What would you add to it?
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