zkWills

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5 mistakes that quietly hinders web3 project’s growth. and no, it’s not because they’re not actively posting. i’ve encountered projects with good products, funding, strong teams and decent tech but still struggle to get the required attention. most times, the problem starts with their communication. here’s my reason: 1. they illustrate the product instead of the problem. your first post shouldn’t feel like a whitepaper. people don’t care that you built an advanced infrastructure layer. they care about what it fixes for them. instead of: “we’re building a decentralized interoperability infrastructure.” why not try: moving assets between chains shouldn’t feel like a difficult task. now I understand the problem. 2. they are after impressions instead of building long term relationship. a project gets one 200K-view post and thinks the campaign worked. then few days later, nobody remembers what they do. (that’s where relevance should come in play). seeking attention is useless if people don’t know what to remember you for (relevance). every post should highlight the 3 W’s: what you solve, who you solve it for, or why your approach is different/unique. 3. they sound like every other Web3 project. revolutionizing. seamless. next generation. the future of finance. we’ve seen it 10,000 times, it’s mostly repetition. good positioning doesn’t make you sound better. it makes people understand you faster. say the thing plainly. 4. they treat KOLs like a megaphone. 20 accounts posting the same announcement isn’t community building. It’s noise. give creators a reason to actually understand the product. let them explain it simply in their own terms. the best KOL campaign isn’t: “here’s the brief. post this.” It’s: “here’s the problem we’re aiming at solving. here’s what makes it matters. now tell your audience what you think.” that’s how you get insightful conversations. 5. they don’t give people a story or trend to follow. to me i feel this is absolutely the biggest mistake. a project shouldn’t only be seen when there’s: → a partnership → a token announcement → a campaign → a giveaway → new features added tell people the journey. what was broken? why inspired you to start? what are you building? what possibly went wrong? what are your realizations? what’s revolving? what’s up next? people don’t just follow products. they tend to follow narratives. and if your project has no narrative, the timeline will eventually forget you in no time. the best web3 products don’t just announce what they’re building. they make people show interest about why it should exist. if I were running a web3 project’s X today, I’d limit asking: what should we tweet? and more time asking: what do we want people to believe about us after seeing 30 of our posts? that’s where the real strategy begins.