Woosung Ahn (@woosungahn) header
Woosung Ahn (@woosungahn) profile picture

Head of BD – Gaming & Devices @ Amazon | Cross-border ecosystem builder | Operator–angel at the edge of games, AI & distribution

Seattle
Joined March 2007
Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)Photo by Woosung Ahn (@woosungahn)
Gaming's TikTok moment is getting closer. A month ago, I argued that AI would make game creation abundant, shifting the prize to distribution. Now that path is getting concrete.
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2/3 of new microdramas outside CN were AI-generated in Q3 (vs 3% in Q1). Conversion already matches live-action. Bottleneck is no longer production, it’s distribution & who owns the audience. When AI titles convert like real ones, what happens to IPs priced for scarcity?
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Health AI is shifting from “answer my question” to “do the work.” Vene and UniqueHuman build agents for appointments, prescriptions, bills, and denials. Model access isn’t the hard part now. Trust, workflow integration, permissions, and accountability are.
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I left @Apple to build healthcare that listens and acts early. Today, I'm excited to introduce UniqueHuman. We're building proactive healthcare agents that handle every step of care for people with chronic conditions. Our mission is to end chronic suffering. Today, we begin with migraines.
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Woosung Ahn retweeted
I’ve spent a few days thinking about the Tesla Roadster reveal and landed somewhere I haven’t seen much discussion. I’m neither a Tesla fanboy nor a Tesla hater. And I couldn’t care less whether what we saw technically qualifies as a flying car. Three takeaways: (1) The risk of that live demonstration going horribly wrong was real. Almost no CEO would willingly expose their company to that kind of public humiliation for a product with so little financial upside. Elon did. (2) That willingness to attempt the seemingly impossible is what makes Tesla special. It’s also arguably Elon’s greatest contribution to America. He’s helped bring back something we’ve lost. The American spirit of chasing big scary ideas that most people think are impossible. That mindset is spreading across a new generation of founders and its long term impact on America’s future could dwarf anything Tesla ever sells. I think this is deeply underappreciated. (3) Can we just acknowledge how insanely cool that moment was? We’ve reached a strange place culturally where even extraordinary feats of human ingenuity immediately become arguments about why they don’t count. Not everything needs to be a debate. Sometimes we should just be able to stand back together and marvel at what humans are capable of. I’ve been both bullish and critical of Tesla’s ambitions over the years. But watching Elon and his team push the boundaries of what’s possible reminds me why I’m glad we have him. Whether the Roadster ever makes Tesla a dollar or impacts $TSLA stock price is almost beside the point. We need more people willing to risk failure in pursuit of things the rest of us think are impossible. Because when they succeed we all win.
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AI is lowering the cost of content creation faster than it is solving quality and discovery. The advantage may go to platforms that connect creation with distribution and feedback loops, not standalone generators.
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Gaming is becoming a native part of the TV experience. NVIDIA and Amazon make it even easier to discover, subscribe to, and play with GeForce Now on Fire TV. Excited to keep building with great partners!
Turn the biggest screen in your home into your new favorite place to play. ☁️📺🎮 You can now grab a GeForce NOW Performance or Ultimate membership directly through Amazon on supported Fire TV devices.
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Woosung Ahn retweeted
Car racing is cognitive enhancement: > 12 hrs on a driving video game, and 60-85 yr olds were cognitively overtaking 20 yr olds > race car drivers do in one brain region what a novice does in 15 > six months later, the seniors kept the gains with zero practice
What Tobi is about to do today is one of the most insane things I’ve seen in athletic performance. He will be racing for 2.5 hours straight. Before immersing myself in this sport for the past few days, I would have thought “oh that’s cool, he’ll be driving a fast car around a track.” That is not what this is. And why I have so much respect for him. Tobi will be driving a car over 180 mph, experiencing up to 4.2 g of force. That will throw his body forward with 715 lbs of force and his head by 67 lbs. Braking action requires up to 200 lbs of leg force. The cockpit will average 104-122°F (40 to 50°C). His multi-layer suit barely allows for evaporation. This will cause his core body temperature to reach 102°F. I achieved this same body temp after 200°F of dry sauna for 34 min. It’s overwhelming. His heart rate will beat between 140-170 bpm. He will sweat up to 170 fl oz (5 kg), losing 11 lbs of body weight. Some classes run driver cooling systems. His LMP2 doesn't. Under these conditions, he will need to maintain perfect concentration for the entire 2.5 hours. He’s fighting for tenths of a second on every turn and every stretch. One small slip up and trouble awaits. Today it’s even more intense… it’s raining. The track is wet, scrambling everything. He has to maintain spatial memory of every other car on the track, the complicated rules to avoid penalty, and constantly strategize overtaking other drivers, communicate with his team on the radio, watch for debris, be aware of slightest nuances of his car, and anticipate other drivers. He did a practice run on Thursday and then a qualifying race yesterday, when he emerged from the car, he was a different human. Unrecognizable from the person who entered the car. Beaming with something like an omnipresence of reality. We celebrate those who are especially good at kicking balls, shooting balls into baskets, and running with balls. What Tobi will do today is alien to those. I struggle to think of a sport equally as demanding. Tobi and I have a lot in common. We’ve both built companies. We both spend a lot of time at the keyboard trying to organize the world in ways that we find beautiful. We both love data, method, and analysis. We both have a love for continuous improvement and will endure any pain required to achieve that next goal. What I’ve not experienced is the unmatched flow state Tobi tells me he drops into when under these racing conditions. I deeply understand what it means to achieve a 102°F core body temperature after 34 min in a 200°F dry sauna. I also know what 3 g’s feels like from being a pilot. These are extremely intense psychological states. I know what it means to apply 200 lbs of pressure with my legs. What I’ve never experienced is all these things, at the same time, for 2.5 hours straight, while maintaining perfect focus. He is new to car racing. Late by racing standards. DHH got him into it a few years ago. During this first year of racing, he endured to overcome the extreme motion sickness that accompanies the physical and mental violence of the sport. The race starts at noon eastern. Tobi will be driving for the first 2.5 hours and then @dhh will drop in, followed by Mathias Beche. The race will conclude at 10 pm. I’ll be in the pit watching as all the data streams in from his car and body and imagining what it’s like to be in that car.
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Content used to be licensed as finished titles. Now it's licensed as parts(e.g., characters, voices, worlds) that people and models build with.
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That moves the first dollar upstream, from the view to the generation. It also changes what's scarce. Distribution used to mean winning the tile, shelf, or feed. In GenAI entertainment, it now means being allowed inside the creation layer.
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Permission is the new placement. And because permission can be granted, priced, limited, or revoked, IP owners are moving from licenses toward partnerships, and toward owning the infrastructure itself.
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