Adeyemi

If you're still debating whether you should: 1. write long posts 2. write shorter posts 3. punch out cheat sheets The answer is? Figure out how to "keep your reader".  In my last 200+ posts, I noticed that "how long people stay" is a consistent metric for "good" posts. Not how long the post is. If people see your posts, react, and instantly continue swiping in their feed, it's a sign of poor retention. Instead, try to have: 1. Minimum 30 seconds "dwell" time 2. An easy-to-answer question in the P.S. 3. Multiple comment threads below your post Attention is nothing without retention. Don't just make people read your post → help them stay in it. P.S. Are your posts longer/shorter than 15 seconds?

Writing online should be less about: • how I went viral • how I write my hooks • how I gained X followers • how I schedule my daily post. It should be more about: • how I signed clients • how I attended events • how I met awesome people • how I'm increasing my revenue Make it less about you → more about others. People need to pay their bills on time. People want to make plans, live dreams. Tell me again, how can you change my life NOT how your own is changing, I'm here for myself not for you. P.S. Tag 1 creator whose content is "life-changing"

How to build unparalleled authority for your brand on X in 2026: Be kind. Be helpful. Be supportive. People first. Everything else will fall into place. 🫶

The simpler your solution the more you sell (people that pays have zero tolerance to complexity)

It's either you're selling cheap to attract low budget buyers or you're selling high to attract high budget buyers. Staying in between means you're targeting nobody.

No amount of branding or marketing can help you: If your product is bad If your service is "average" If your customer experience sucks If you never delivering on your promises When I pay a premium for a food, I expect a tasty meal. Not a pretty menu and a fancy tagline. The easiest way to sell is to make your customer feel they're getting more than they're paying for.

You can delete 25% of text from your next email, X post, blog post and still make thesame sense. More doesn't always mean better - Less is more.

Ragardless of how good or bad your stories sounds, keep sharing it. - People can argue with facts, - People can argue with statistics - But can't argue with your own story That's why it never stops selling. Keep sharing is how you keep selling.

The fastest way to make money online in 2026: 1. Talk to people 2. Talk to the right people 3. Keep talking to those people. That's all... Get yourself in the right place at the right time and you'll start selling effortlessly.

Great writers don't just write and share they follow their hearts too. Always check your gut every time you write. If it feels like writing, rewrite it. If the first line is long, simplify it If it sounds like an AI, humanize it If it's about you, rewrite it for them If it doesn't sound friendly, rewrite it. If it feels like you're pitching, rewrite it. If it doesn't spark any emotion, rewrite it. If it feels too long, cut it; it's likely too long. If it sounds vague, rewrite it, make it clearer. Don't just write and share → Think and edit first, wait for 24 before editing if you can. P.S. How much do you trust your gut from (1-10)?

$99 Business class in 30 seconds. 1. Find the problem you can solve 2. Find 7 reasons it's actually a problem 3. Find 7 benefits that comes with solving it. Then, position your product as the solution to the problems, so that users can unlock the benefits. It's not everytime that you need to learn before you can act - there's something you can already do well! Find a ways to start getting paid for it.

It's going to be harder than you think It's might take longer than you expected It's going to be more painful than you think But that's not an excuse to give up - because it's also going to be more fruitful than you imagined. Just keep showing up, daily.

People come for your content → But they stay for you What builds following: 1. Educational content 2. Easy-to-apply information 3. Popular quotes and platitudes What builds trust and gets people to actually buy: 1. It's in the way you talk / write. 2. It's in your personal stories 3. It's in your aura & energy The best example of this? Accounts with less than 10k followers crushing sales on X + building an engaged community while there are 100K account no one will dare to buy from. P.S. Tag 1 (or 5) creators who deserve more love, let's follow them!

“Everything that needs to be said has already been said. But, since no one was listening, everything must be said again.” Repition is the mother of all marketing, repeat yourself today, all those masterclass.

Writing online is nothing like what we learned in school: In school, you learn: 1. Big sentences → Long, academic words 2. Essay structure → Several long paragraphs 3. Multiple messages → Say as much as possible But online, you'll need: 1. Short sentences → maximum 3-line paragraphs 2. Listicles and rhythm → Loads of white space 3. Rule of ONE: 1 post → 1 topic → 1 message Remember: "Nobody comes to X to read an essays or research papers, we just want to hear about the solutions to our problems, super fast." Simplify your writing → maximize your results.

The best way to build authority on X is to: Be kind. Be helpful. Be supportive. People first and everything else will fall into place. 🫶

7 ways to improve your writing by 10% every day 1. Write the ending 1st; then, the body 2. Find a writing mentor to get feedback 3. Try writing hooks only - without the body 4. Try writing the body only without the hooks 5. Try writing on a time limit e.g. 2 minutes only 6. Try writing "like other creators" as a challenge 7. Try rewriting (improving) other people's content Bonus (because why not) 8. Try writing on a topic you've never discussed before 9. Try writing to 1 person only vs. to an entire audience. Most importantly, write every single day! That's how you actually get better at writing.

I analysed hundreds of big creators profile online: Here is 1 area almost everyone struggles in:

Everyone claims, "The algorithm is too tricky - it only favours some people, not me". But why the hell does it even favour those people? Retention - X just wants you to keep people on their app longer, and that's all you need to know about the Algorithm. If you write a story that takes two minutes to read, you gave the platform two minutes of attention (If people actually read it). If you write a story that takes 10 minutes to read but no one reads it, you gave nothing to the platform, and you get nothing in return. Let's stop trying to outsmart the code with engagement hacks. Just tell a better story.

Everybody wants to be at the top but the problem is, only few are willing to climb to get to the top. Unfortunately, no one jumps.