Zack Rosenberg (@zacksoapbox) profile picture

Zack Rosenberg

@zacksoapbox

Co-Founder of @qortex_HQ. I tweet about #AI #Adtech #Media and #Family. Click here to participate in my #Twitterview series: https://xitter.gq/t.co/TU2cb34maz…

 NY, NY
qortex.ai
Joined December 2008
  • Tweets4K
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  • Followers501
663Media
Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)Photo by Zack Rosenberg (@zacksoapbox)
Check out the latest article in my newsletter: The Economics of the Thanksgiving Day Parade linkedin.com/pulse/economics…
The Economics of the Thanksgiving Day Parade

The Economics of the Thanksgiving Day Parade

Beyond Views: Understanding the True Ad Value of the Macy’s Day Parade In This Update Every Thanksgiving, the Macy’s Day Parade becomes one of the highest-attention media events in America, and one...

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Is this The End of Taxonomy As We Know It? linkedin.com/pulse/end-taxon…
Is this The End of Taxonomy As We Know It?

Is this The End of Taxonomy As We Know It?

For decades, ad targeting has relied on static taxonomies—predefined content categories that lump the internet into tidy little boxes. “Sports” means soccer and MMA.

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🌟 Celebrating Women in AI & Advertising linkedin.com/pulse/celebrati…
🌟 Celebrating Women in AI & Advertising

🌟 Celebrating Women in AI & Advertising

Yesterday was International Women’s Day, and I want to take a moment to recognize the incredible women who inspire me every day—my mom, my wife, and the brilliant women here at Qortex who push the...

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CTV & AI: Navigating the New Advertising Landscape linkedin.com/pulse/ctv-ai-na…
CTV & AI: Navigating the New Advertising Landscape

CTV & AI: Navigating the New Advertising Landscape

The conversation around AI in media buying has hit a fever pitch. Will AI take over entirely? Will media buyers become obsolete? Mike Shields’ latest piece on Media Buyers vs.

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Check out the latest article in my newsletter: 🚨 Brand Safety & Understanding Content: Breaking down the latest Adalytics report linkedin.com/pulse/brand-saf…
🚨 Brand Safety & Understanding Content: Breaking down the latest Adalytics report

🚨 Brand Safety & Understanding Content: Breaking down the latest Adalytics report

We know it’s Super Bowl Sunday, and we’ll get to the Taylor Swift Effect in a moment. But first, we need to address something far more urgent.

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Check out the latest article in my newsletter: Super Bowl Ad Cost up 213X linkedin.com/pulse/super-bow…

Super Bowl Ad Cost up 213X

I’m hitting the pedals with the Qortex team for Cycle for Survival to support rare cancer research at Memorial Sloan Kettering Cancer Center (MSK)—and I’d love for your support. Rare cancers are...

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Check out the latest article in my newsletter: 🔍 Unlock Videos Potential with Advanced Video Intelligence linkedin.com/pulse/unlock-vi…

🔍 Unlock Video's Potential with Advanced Video Intelligence

This week’s newsletter isn’t quite like the others. Instead of sharing news, trends, or stats, I want to take a step back and reflect on something central to Qortex since 2020: The Power of Content.

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Check out the latest article in my newsletter: Tick-Tock, Time's Up! linkedin.com/pulse/tick-tock…

Tick-Tock, Time's Up!

We're excited to announce our bid to acquire Tick-Tock, the premier platform for watch enthusiasts. Not to be confused with TikTok, the viral video app currently navigating a U.

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Transforming Advertising with AI at CES 2025 linkedin.com/pulse/transform…

🚀 Transforming Advertising with AI at CES 2025

I was sad to have missed CES, but I stayed back so my wife Rachel could work a show in Los Angeles, only to be evacuated 8 hours later. She saw the devastation first-hand and along with her colleag...

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Will #ChatGPT replace #searchengines? linkedin.com/pulse/chatgpt-r…

Will ChatGPT replace search engines?

Join us on Tuesday, March 7th to learn how impactful ad placements can improve your video revenue as publishers. We're going to go over a very engaging campaign and brand impact study.

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Excited to share that CatapultX is now @qortex_hq! linkedin.com/pulse/catapultx…

CatapultX is now Qortex!

I have some big news for you today! This will be my last newsletter from CatapultX, because… We're excited to announce that we have become, Qortex. The name CatapultX has meant a lot to us over the...

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2023 Predictions for #AI in #Advertising linkedin.com/pulse/2023-pred…

2023 Predictions for AI in Advertising

Remember last year when I said 2022 was the year for AI? Well, I agree with Greg Brockman from OpenAI, when he tweeted “Prediction: 2023 will make 2022 look like a sleepy year for AI advancement &...

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The World Cup Got Us Thinking About #AI Around the Globe linkedin.com/pulse/world-cup…

The World Cup Got Us Thinking About #AI Around the Globe

If you haven't yet, be sure to put your thoughts down for your predictions for 2023 advertising and AI in marketing. Did you watch the final game of the world cup? It truly had it all! Congrats to...

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We need your input on trends for 2023! linkedin.com/pulse/we-need-y… #ai #advertising #video

We need your input on trends for 2023!

I don’t know about you, but I’m looking forward to next year. Of course, this year has been great for CatapultX with a multitude of new advertiser and publisher relationships and the growth of our...

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Lets put people back to work + World Cup Fever linkedin.com/pulse/lets-put-…

Let's put people back to work + World Cup Fever

Hope you had a Happy Thanksgiving! Watch any football? Speaking of football, but the soccer kind. If you're in NYC next week, the CatapultX team is gearing up for the World Cup.

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Test your knowledge of AI and win! linkedin.com/pulse/test-your…

Test your knowledge of AI and win!

Happy Thanksgiving week! I'm looking forward to the food, the friends, the family, and of course, the football. How about you? I have a lot to be thankful for this year - and one of them is definit...

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#Gaming #Ads with NPC Energy linkedin.com/pulse/gaming-ad…

Gaming Ads with NPC Energy

If you're a Veteran on this newsletter list, thank you for your service to our country! Today, I wanted to discuss gaming! AI is used in gaming to improve the overall experience. One way that it is...

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.@TheDrum announced their finalists for best use of #AI in #Advertising linkedin.com/pulse/drum-anno…

The DRUM announced their finalists for best use of AI in Advertising

We are excited to announce that CatapultX has been nominated for the second time as a finalist for the DRUM Award for Best Use of Artificial Intelligence. This award recognizes our company as a...

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How #AI is used to measure brand lift linkedin.com/pulse/how-ai-us…

How AI is used to measure brand lift

Brand identity and recognition is important in determining both success of an awareness campaign, but also in asserting your brand as a leader in your space or industry. AI is used frequently in...

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Ad-supported #Netflix is coming, what will that mean? linkedin.com/pulse/ad-suppor…

Ad-supported Netflix is coming, what will that mean?

What are you doing this Thursday? I'm hosting a webinar on advertising innovation - featuring brands like CVS, Dell, and Harley Davidson. Sign up if you'd like to attend or receive the recording!...

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