Struggling with AI Max? Check it out as ZATO's Diana Talhelm joins Lunio and guests to chat all things AI Max! zatomarketing.com/blog/key-t…
Need something new to read as the kids head back to school? Grab ZATO owner, Kirk Williams', updated PPC Ponderings book with up to 70% new material! You'll laugh, you'll cry, you'll agree, you'll debate.... don't miss this revised version! zatomarketing.com/ppc-market…
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We’ve been sitting on this release for awhile and so delighted to be able to show it to the world! New @zato website is live and 🔥. @EricksonBuilt did a fantastic job (our organic traffic has already noticeably increased 😳😳)
zatomarketing.com
"Really the key, that we as humans can offer as value in reporting, is the strategy of it, the explanation of it."
Check out @sarah_vlietstra's new blog post on the ZATO website.
#PPC #paidsearch
zatomarketing.com/blog/how-t…
What are the 2021 YouTube advertising campaign types?
Our Paid Search Strategist, @sarah_vlietstra, has the answers you're looking for in this new ZATO blogpost.
zatomarketing.com/blog/what-…
We are a small enough team to fit into a single selfie, and we like it that way.
It felt great to finally have the entire ZATO team together for a quick 2 day get together!
ZATO Paid Search retweeted
I'm NEVER on Twitter but I did come on here to say how BRILLIANT @PPCKirk Ponderings if a PPC Professional is! It was like you were speaking to my soul with some of these client examples! 5/5 highly recommend! ⭐⭐⭐⭐⭐
ZATO Paid Search retweeted
"We don’t often hear the words “philosophical” and “pay-per-click” together," said our CEO @brendanhughes. If you're looking for your next read on digital marketing strategy, look no further than @PPCKirk's new book "Ponderings of a PPC Professional."
optily.com/news/book-review-…
ZATO Paid Search retweeted
You DO NOT want to miss this!👇
In a few hours, you'll get to listen to @PPCKirk interview @siliconvallaeys on all things PPC, automation & Google! Happening on @joinClubhouse!
#ppcchat #marketingtwitter #paidsearch #paidadvertising
ios.joinclubhouse.com/event/…
Is the Keyword Dead?
Check out the new Marketing MilliMoment from our owner, @PPCKirk
youtu.be/8qfDiwp3ugA
Ever wanted to start a YouTube Channel? Kirk tapped the brains of some friends.
@michellemsem
@MilwaukeePPC
on Clubhouse as to how they grew
@PaidMediaPros
AND WE TOOK NOTES IF YOU MISSED IT! Party popper Notes here, some fantastic tips: zatomarketing.com/blog/notes… #marketingtwitter
ZATO Paid Search retweeted
Damn, this is awesome. Consider this a must-read for eComm SEOs.
See the step-by-step walkthrough on tracking free Shopping clicks.
-> How to Track Surfaces Across Google Traffic in Google Analytics by @PPCKirk via @ZATO zatomarketing.com/blog/how-t…
ZATO Paid Search retweeted
After discussion with a client, we pulled a list of placement exclusions for:
(1) News Org Sites
(2) Coronavirus Update Sites
We’re sharing them here (free, ungated) if you want to add them as exclusions in accounts. zatomarketing.com/blog/the-e…
#ppcchat #semrushchat #ppc
ZATO Paid Search retweeted
Delighted to share a free @ZATO resource made by @sprx109.
Ever longed for a simple, filterable, color-coded look into which @GoogleAds audiences work with what Channels?
Here you go! zatomarketing.com/blog/the-z… #ppcchat #semrushchat
ZATO Paid Search retweeted
2020 is the time to build and smartly manage Shopping Accounts. Learn how to grow your individual skills to become a more valuable Shopping Ads Practitioner with @PPCKirk, Owner of @ZATO, at #SMX West, February, 19-20 in San Jose: smxpo.com/2OT50Xo
ZATO Paid Search retweeted
ICYMI - I worked with @zato to come up with a guide on how to set up a TrueView for Shopping campaign. Perfect for any ecom brand wanting to use more video in their marketing >> ow.ly/zVpH30q6g8x #ppc #youtubeads
ZATO Paid Search retweeted
Did you see the article about digital advertising being the new dot com bubble? I thought there were some great elements to it, but also disagree on what the true bubble is in the world of marketing, and shared them on @Marketingland here. #ppcchat #SEMrushchat #attribution
Digital advertising is not the dot com bubble, improper attribution is by @PPCKirk mklnd.co/1idLUks
ZATO Paid Search retweeted
Top 10 most common PPC answers to "Why is my ad not showing?"
1. It depends
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3.
4.
5.
6.
7.
8.
9.
10. You ran out of budget.
#ppcchat – at Billings, MT
ZATO Paid Search retweeted
Super pumped to release our discovery re: Smart Shopping placement reporting (spoiler, there's been no reporting until now).
Hint: it includes @Optmyzr & the Google Ads Reports.
Here's how: zatomarketing.com/blog/how-t… #ppcchat #googleads
Hey Twitter, this is the company owned by Paid Search speaker and writer, @PPCKirk. Our plan is to utilize this for discussion, sharing, and interaction around Paid Search Marketing practices and changes. Looking forward to the conversation!