Product & design consultancy specialized in new product development. Est 2008 🚀

San Francisco, CA
Joined April 2008
Me 6 years ago 🤩: “wow this looks dope + users will notice stories more and view them. win win!” Me after working in social for 6 years🥴: “This is never going to ship. The height of the rectangles will push down the rest of the feed causing a regression in view time of the feed and ultimately revenue from ads + showing the content top level in the thumbnails will cause users to be more selective in what they view leading to a regression in overall story view time and ultimately revenue. lose lose!”
Exploring an Instagram UI concept. What if the Instagram Story Bar has rectangular shape, matching the aspect ratio of the stories themselves? Also having stack as a hint when the story has multiple slides. 👀
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