Tió Bobby 🇭🇹🍉

A woman paid Offset $6,000 to wear her hoodie for 38 minutes, and the part she actually needed from him runs closer to $225,000. That's the thing nobody tells first-time founders. When you hire a celebrity, you're really buying one of two things. The cheap one is him showing up. He puts the hoodie on, somebody snaps photos, and he goes home. The expensive one is his feed, where 22 million people who already care what he wears would actually see it. $6,000 gets you him showing up. Then the photos go up on your own brand's page, in front of the same few thousand people who weren't buying the hoodie the week before. Pricing his feed is a whole different conversation. The old influencer rule of thumb is about $100 for every 10,000 followers on a sponsored post, which works out to around $225,000 for an account Offset's size. Real celebrity rates swing all over the place, but that's the ballpark. So she paid for roughly 3% of the deal, and the other 97% is the part that sells hoodies. Even a perfect shoot ends up on the same page in front of the same people, so better lighting wouldn't have moved much either. The version that works looks like 50 Cent back in 2004. Glacéau wanted him for Vitaminwater, and he took a minority equity stake in the company. He got his own flavor, Formula 50, and pushed the brand everywhere for the next three years, because every bottle sold was partly his. Yearly revenue went from $100 million to $700 million between 2005 and 2007. Then Coca-Cola bought Glacéau for $4.1 billion, and 50 walked away with roughly $100 million after taxes. Pay a celebrity once and he's done thinking about your brand the minute the hoodie comes off, which in this case was minute 38.