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Equipping PRs with the online tools needed to streamline workflow & increase results #worksmarter #PRmeasurement #SaaS #amecmm #AIinPR

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Joined August 2014
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Proactive #digitalPR & SEO work hand in hand. This @AceMediaService blog clearly explains how to increase SEO through PR blog.ace.media/2021/04/12/in… via @wordpressdotcom & read our blog to discover why digital PR is so important vformation.biz/why-is-digita…
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Effective use of data, research and whitepaper reports has helped us secure some great #digitalPR results for @PainChek UK across Q1 & Q2 2021. Learn how digital PR can boost your online marketing efforts and help your business grow: vformation.biz/why-is-digita… #TuesdayNewsDay
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Seeking #foodbloggers #lifestylebloggers #parentbloggers to take part in a campaign involving a newly released #honey #chocolate product #bloggerswanted ace.media/influencer/request…
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Brilliant post from @ginidietrich of @SpinSucks about why Public Relations is NOT just Media Relations - ow.ly/aEa030lZPro #publicrelations #peso #measurePR
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What's commonly referred to as Artificial Intelligence is far better described as Intelligence Augmentation... here's more on the 'AI misinformation epidemic' and how the media is getting AI alarmingly wrong - ow.ly/OeRk30l83Gz #AIinPR #FutureofPR
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Really impressed with @AceMediaService and their reports as I navigate around them for clients. Really appreciate their approach and on a mission to banish AVEs for good. #ave #pr #measurement
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In the digital age, it is possible to measure almost every aspect of PR and communication, so it is disappointing that so many, even if it is a declining minority, persist in clinging to the out-dated and discredited AVEs.  lnkd.in/gnyK-mi lnkd.in/gVTincg
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You ALWAYS learn more from failure than from success, so when analyzing data, sort all your results from worst to best. #measurepr xitter.gq/tmccorkindale/status/9…
Replying to @EllaMinty
In my view, the key is finding a set of metrics/tools/factors to measure to show the impact of your work. It won't be the same for every biz/client, but by finding out what success looks like to them and measuring that is essential. #powerandinfluence
Managing reputation of a company can be hard to measure. But by looking at diff factors - sentiment of coverage, sentiment of your audience, as well as business interactions & the bottom line – you will construct a good picture of the impact of your PR efforts. #powerandinfluence
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Replying to @AceMediaService
That's great advice. I think you need to consider a range of metrics to get the full picture of the impact of your work. But, equally, you need to find what metrics show value for you and not measure everything just because you can. #powerandinfluence
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We've made 14 enhancements to our progressive PR software @AceMediaService since January, I'm really excited about the latest one... here's a glimpse! #peso #measurepr #prmeasurement #publicrelations #acebook
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How to make your content shareable ow.ly/mzJd30j9jKS
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New guest blog post on evaluating success - wavespr.com/#!PR-Measurement…
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ICYMI: March’s Interview features a conversation with David Rockland on the Barcelona Principles & #PRmeasurement adoption ow.ly/RMHv30iMN9P
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