The out of home ad marketplace and DSP. 99% of US inventory, 3M+ digital screens in 100+ countries. A dedicated team plans, buys, and measures every campaign.
New York, NY
Joined November 2016
- Tweets3.5K
- Following2.1K
- Followers2.8K
- Likes3.7K
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Taco Bell recently created a Head of Global Brand Narrative role. I interviewed the person in that position about why it exists.
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The McRib is coming back as early as 10/27 in select McDonald's restaurants across the US.
The legend says that the McRib first came to life to compensate for... a McNugget shortage issue! Apparently, McNuggets had become so wildly popular that our supply could not keep up with demand. So we needed a new recipe with another protein to give us a bit of time to bring in more McNuggets.
The McRib was created IN 1981 by René Arend, a Luxembourgish-American chef who became our very first executive "chef".
What was a temporary solve quickly became a cult classic, with fans begging for its return every year. Funny enough, over the years, the McRib has found new meaning online within the crypto community, as some claim Bitcoin tends to perform well after the McRib makes a comeback, particularly in 2017, 2020, 2021. The joke reached its peak in December 2024 when Bitcoin broke $100,000 for the first time in history on the exact same day the McRib returned to menus.
Welcome back, Legend!
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I'm excited to launch Relational Capital, a $50m solo GP fund.
I spent the last 8 years as a founder, building @usekojo into the largest US construction procurement platform.
Now I'm backing founders at the earliest stages with $1m-$5m checks.
An abundant future lies ahead 🇺🇸
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Happy 6 months to @MTSlive!
A quick recap, some thank yous, and two jobs below that you should apply for:
In our first 180 days, we've interviewed over 1,000 guests, grew to 600K followers, crossed an 8 figure run rate, covered dozens of conferences around the country, and moved production from a 160 sq. ft. conference room to a new 12k sq. ft. office (come see it before we need to move again!)
There's been tons of work behind the scenes going from 1 show to 3 (and maybe 4 or 5 by early next year?) that we're excited to launch soon.
I'm so grateful to build MTS alongside @liangsays. If you've ever met him, you'll understand that he is the definition of founder-market fit to build a massively successful media company.
A huge shoutout to our founding team and hosts @theojaffee @schisofrenia @sophiadew @netcapgirl @knowerofmarkets who left real jobs with 401ks to talk on X for 8 hours per day, post 75x/day, figure out how to operate cameras, and get yelled at by hundreds of internet strangers when our audio drops for 10 minutes (sorry, guys). The amount of talent + willpower this team has is unmatched in my career.
Thanks to all of the incredible guests and comms teams we've worked with. Reminder: [email protected] if you want to come on the shows.
And biiiiig thanks to our founding partners @databricks @ElevenLabs @vercel @chargebee @blitzyai @Lovable @AdQuick @MongoDB @Larridin @kong @fundrise @FactoryAI @arena
If you'd like to join the MTS team while it's still a fledgling little startup media company, there are two high priority roles this week:
1. Short-form X/Reels/IG clip editor (SF preferred, remote ok)
2. Markets Host (out of our new NY office)
DM me if either are interesting.
Thanks for following along (insert not reading all that meme/happy for you/sorry meme) and see you on the timeline
AdQuick retweeted
today marks 180 days since the launch of @MTSlive
6 months ago, we decided to assemble a terminally online team in san francisco, to monitor every major ai situation. we've made a lot of progress. new team members, new studio, 1,000+ guest appearances, etc
as a team we stand in awe of the incredible progress of ai, which seems to be on an ever sharper exponential. we've faithfully chronicled moments like the oai-hf incident, pacing discourse, navier-stokes/open math problems, and increasingly feel like we are flying through the last days of the world we used to know
6 months in, we remain more inspired and optimistic than ever. we want to be the best place in the world to understand ai and bend the arrow of progress towards the good lightcone
we want mts to be the intergalactic broadcast network where you see the future first. we want to get mts on falcon 9, capitol hill, roku, neuralink office, deepseek hq and every surface that matters. we want to talk about bci, agent swarms, frontier policy, defense, cryptography and every topic that spawns from the singularity
there's a lot to do, and the stakes are high. as the team reflects on the past 6 months and plans for the next, we put together a timeline of ai progress. we hope this inspires everyone the same way it inspires us. it's rare to witness transformative, civilizational-scale change, and we are just getting started
drops.mts.now/timeline
AdQuick retweeted
Love seeing an interpretation of branding and positioning in a 2x2. Like, this makes sense to me even if it doesn't.
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A pretty funny bit:
I go out, basically, every weekend in the lower Manhattan vicinity, surrounded by upwardly mobile young folks.
There’s a really good OOH advertising opp where I start doing live ad reads mid-toast everytime I’m out.
What’s the market value of this?
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Clean traffic means getting first pick of client ad budgets. I joined Adam Singer on Madvertising by @AdQuick to share how we built that advantage.
Full link in comments! 👇
#MediaBuying #AdTech @Anuraio
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After 600+ guests, Niklas Adalberth (@norrsken_org Founder, @Klarna Co-Founder) hit us with the best introduction we've ever had on ETN:
"5000 years ago, I started Klarna...and I had the honourable, admirable, moral ambition to make myself as rich as possible."
"We're very lucky with Klarna; the timing was right when e-commerce took off. So Klarna took off as well, and we became a unicorn. I became financially independent - $10 million in my bank account."
"I decide to celebrate in Las Vegas...checked into this big penthouse suite...played some poker, ordered wines I couldn't pronounce."
"Then back in that hotel room with the Gucci, Prada bags all over, and a real authentic Rolex instead of my fake one from China...instead of reaching nirvana, which I thought I would, I just got this feeling of complete emptiness and meaninglessness."
"So I decided instead...why don't I try to do something more meaningful as a happiness hack? The most egoistic thing I could do, right?"
"I decided to quit and instead devote my time and wealth to this Norrsken Foundation, which I started in 2016 with the idea to put the spotlight, capital, and networks behind entrepreneurs that are tackling real challenges."
AdQuick retweeted
If you are flying out San Deigo for Seismic Shift - please take some pictures of the OOH we're running ;)
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Usually ads don’t save lives. On Frontier CMO, @flahertyiv explains how @ro puts doctors in the creative room from day one. Turns out the people closest to the guardrails know the sharpest human truths. #FrontierCMO
Get the CMO moves here: linkedin.com/pulse/learn-fro…
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Introducing The Cheeky Pint Benchmark.
We made our intern watch every episode of Cheeky Pint to bring you this breakdown of pints drank by guests to the nearest sixth.
Congratulations to @elonmusk who is currently in the lead with three full pints of Guinness.
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How do you catch a bot pretending to be a new iPhone? I shared a wild spoofing example with Adam Singer on Madvertising by @AdQuick.
Link below! 👇
#AdFraud #CyberSecurity @Anuraio
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Happy Wednesday. On today's show:
- @JohnCUrschel (MIT/NFL)
- @bernhardsson (Modal)
- @Tyrangiel (The Atlantic)
- @nicolasosharp (Attio)
- @JasonDBallard (ICON)
- @DanielleAxman (Wilder Market)
- @neckelthomas (Fragment)
- Kabir Jain (Erewhon)
See you on the stream.
Xbox Labs, Animatronic Birds, IoT Device Warfare, Reflection, Decart, CharacterAI xitter.cf/i/broadcasts/1wxWjlwyw…
