Music Business Strategist, Mgt, & Artist Development. Author: https://xitter.gq/t.co/IPdlV9mt1g Masters of B.A. (Marketing) [email protected]
Lagos, Nigeria
Joined March 2011
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- Following870
- Followers4.2K
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Nelsun retweeted
You ever have so much going on in your head that even silence feels loud?
Thoughts you can't explain.
Tomorrow, I put some of those thoughts where they belong.
COLLAGE OF THOUGHTS ft @_saladeen
October 30. One day away.
#Gotheeq #CollageOfThoughts #DepthOverHype
Nelsun retweeted
Presave 👉🏼👉🏼 go.songdis.com/mgbidi-jerich…
Spent the last few weeks planning this release with this amazing artist, first real experience as a music executive and to be honest, this is the type of pressure I'd rather be facing😂
First of many , treat this song as my own when it drops. @ForeverRuannii "Mgbidi Jericho" out on 20th
Nelsun retweeted
Spent the last few weeks planning this release with this amazing artist, first real experience as a music executive and to be honest, this is the type of pressure I'd rather be facing😂
First of many , treat this song as my own when it drops. @ForeverRuannii "Mgbidi Jericho" out on 20th
Nelsun retweeted
4 YEARS IN UNIBEN IT WASN’T ENOUGH 🥲
Track 3 - I Own My Masters
push.fm/fl/iownmymasters
Nelsun retweeted
Mike Benz Links CIA, U.S. State Department, UK Soft Power Funding To African Musicians And Record Labels
In this video, taken from a March 22, 2026 livestream, former US State Department official Mike Benz spotlights Nigeria's Chocolate City Music Group as one of the beneficiaries under the US State Department's little-known 'American Music Mentorship Programme' - a semi-clandestine US soft power/influence operation that co-opts music artists and record labels around the world into service to American political objectives.
Later this week, The Spearhead's @Big_Mck will be releasing a long-form piece addressing the revelations from the livestream and the wider implications of American foreign influence operations embedding themselves into cultural spaces across Africa and its diaspora.
Don't forget to follow The Spearhead
Nelsun retweeted
selar.com/7i66125756
So my book
If boys could cry is actually available as an ebook on selar.
Such a good read!
Nelsun retweeted
❤️ That’s where diligence comes in
To love music & to be diligent about it, are two different conversations
Diligence creates room for study, reflection , learning &unlearning.. it causes you to seek improvement
IMO, Loving & making music isn’t enough.. Diligence matters more
Nelsun retweeted
👑 #itsYemiAlade The Album 👑 OUT SEPTEMBER 11TH
I remember when you all made Album title suggestions and" its Yemi Alade" had the highest votes and now THE ALBUM about to be yours.✨️
Yours Sincerely; Yemi Alade 🤍🖤
In God we trust 🌟
youtu.be/e2HXUabfxmE
Nelsun retweeted
Day 10
With over 2,500+ streams across all platforms.. while aiming for the sky.. I’m grateful for every roof I reach.. if you just got to find out that I dropped a song, here’s the link 👉🏼👉🏼
ditto.fm/holy-holy-rhayel
Nelsun retweeted
Verify how valuable the event will be to you & the certainty of the outcome before deciding whether to pay (lobby) or not.
There are 3 Decision Models that can guide you in making such moves:
1. Decision under certainty
2. Decision under uncertainty
3. Decision under Risk
I cover this in my book: Artist Development-Moving from Good to Valuable.
Nelsun retweeted
In my book tittled Artist Development-Moving from Good to Valuable, I came up with The ‘Boring Meter’ Approach for Measuring progress & success of Marketing campaigns.
It measures the effectiveness of marketing campaigns; by
assessing the level of excitement generated.👇
Nelsun retweeted
Facts. What I'd add is that you'd need to have skin in the game to the level that you'd come to this realization on your own. What's described here isn't common sense or knowledge but is a part of the "artists should think of themselves as businesses" advice we're given.
If there is one thing you should be ashamed of as a full-time Artiste who has been doing music for at least 3 years, it is having less than 200 monthly listeners.
Your inability to get at least 200 people to listen to your music in a month is an indication that your music business is not working.
It means you have either failed to build an audience, failed to understand your market, failed to create enough reasons for people to care about your music, or failed to consistently put your music in front of the right people.
And before you blame algorithm, lack of money, gatekeepers, blogs, or the industry, ask yourself why after 3 years of doing music full-time, you haven’t been able to build an audience or community of just 200 people.
200 listeners isn’t a superstar benchmark.
It is a minimum evidence of commitment, value, productivity, and traction.
Nelsun retweeted
GOOD DAY MY PEOPLE! 🔆
HOLY HOLY by Rhayel ft. @uncle_DIA is out on all streaming platforms, if you've ever encountered a hypocrite, you should listen to this. .
If it makes sense to you in any way, kindly share to your world as well..
ditto.fm/holy-holy-rhayel
Nelsun retweeted
INTRODUCING: OSTAR 🔥
Rookie Brand Winner 🏆
Next Rated Afrobeat Artist 🎤🌍
The sound. The energy. The movement.
Ostar is HERE and he’s not asking for permission 😤
#Ostar #RookieBrandWinner #NextRated #AfrobeatToTheWorld 🇳🇬
Nelsun retweeted
they really need to train them mehn. the 500m is purely imaginary but this interview could have linked him to Davido.
